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Cited by 417

The DOI matches its Crossref record; 39 of the 39 references it cites were found in a registry or an index.

The Relationship between Marketing Orientation and Entrepreneurial Orientation

Miles, Morgan P., Arnold, Danny R.·1991·Entrepreneurship Theory and Practice

Abstract

Increasing environmental uncertainty has focused greater attention on firms’ overall business orientations, particularly on the marketing orientation and the entrepreneurial orientation. The major purpose of this empirical investigation was to determine whether the marketing orientation and entrepreneurial orientation represent the same or two unique business philosophies.

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Crossref · 10.1177/104225879101500407

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Metadata

Authors
Miles, M. P., & Arnold, D. R.
Venue
Entrepreneurship Theory and Practice
Published
1991-07
Volume
15
Issue
4
Pages
49-66
ISSN
  • 1042-2587 (ISSN-L)
  • 1540-6520
OpenAlex
W2751992856
Cited by
417
References
39
FWCI
8.35
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The Relationship between Marketing Orientation and Entrepreneurial Orientation. https://app.cochat.ai/papers/10.1177/104225879101500407
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Miles, M. P., & Arnold, D. R. (1991). The Relationship between Marketing Orientation and Entrepreneurial Orientation. Entrepreneurship Theory and Practice. https://doi.org/10.1177/104225879101500407

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.