The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
The Moderating Effect of Environmental Variables on the Entrepreneurial and Marketing Orientation of Entrepreneur-led Firms
Abstract
A firm's marketing orientation and entrepreneurial orientation intuitively should relate to organizational performance. Considerable theory can be found concerning the causes and consequences of each orientation as well as their relationship, but little empirical evidence exists, especially for small-firm samples. This paper examines the relationship between the two concepts and how this relationship is moderated by the firm's external environment. In addition, the relationship of marketing orientation and entrepreneurial orientation to firm performance and the moderating effects of the environment on these two relationships are examined. The sample consists of entrepreneurs, defined as those individuals who have started or purchased a small business, and who are still leading the business they started or purchased.
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Citations
Cites
Clarifying the Entrepreneurial Orientation Construct and Linking It to Performance
Lumpkin, G. T., & Dess, G. G. (1996) · The Academy of Management Review · doi:10.5465/amr.1996.9602161568 · Cited by 10,159
Strategic management of small firms in hostile and benign environments
Covin, J. G., & Slevin, D. P. (1989) · Strategic Management Journal · doi:10.1002/smj.4250100107 · Cited by 5,981
The correlates of entrepreneurship in three types of firms
Miller, D. (1983) · Management Science · doi:10.1287/mnsc.29.7.770 · Cited by 5,853
Zahra, S. A., & Covin, J. G. (1995) · Journal of Business Venturing · doi:10.1016/0883-9026(94)00004-e · Cited by 2,259
Strategy‐making and environment: The third link
Miller, D., & Friesen, P. H. (1983) · Strategic Management Journal · doi:10.1002/smj.4250040304 · Cited by 1,986
Cited by
Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005) · Journal of Marketing · doi:10.1509/jmkg.69.2.24.60761 · Cited by 2,182
Internationalisation: conceptualising an entrepreneurial process of behaviour in time
Jones, M. V., & Coviello, N. E. (2005) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8400138 · Cited by 1,085
Kreiser, P. M., Marino, L. D., & Weaver, K. M. (2002) · Entrepreneurship Theory and Practice · doi:10.1177/104225870202600405 · Cited by 722
Hakala, H. (2011) · International Journal of Management Reviews · doi:10.1111/j.1468-2370.2010.00292.x · Cited by 536
The relationships between market orientation and alternative strategic orientations: A meta‐analysis
Grinstein, A. (2008) · European Journal of Marketing · doi:10.1108/03090560810840934 · Cited by 431
Metadata
- Authors
- Becherer, R. C., & Maurer, J. G.
- Venue
- Entrepreneurship Theory and Practice
- Publisher
- SAGE Publications
- Published
- 1997-10
- Volume
- 22
- Issue
- 1
- Pages
- 47-58
- ISSN
- 1042-2587 (ISSN-L)
- 1540-6520
- OpenAlex
- W2337722766
- Cited by
- 255
- References
- 5
- FWCI
- 3.45
- Type
- journal article
- Language
- en
- Open access
- closed
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- Becherer, R. C., & Maurer, J. G. (1997). The Moderating Effect of Environmental Variables on the Entrepreneurial and Marketing Orientation of Entrepreneur-led Firms. Entrepreneurship Theory and Practice. https://doi.org/10.1177/104225879702200103
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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