The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Motivational Factors for Evaluating Sport Spectator and Participant Markets
Abstract
While sport has become a viable component of the marketing promotion mix, a comprehensive set of factors for evaluating the motivations of consumers who watch or play sport is still lacking. This research begins to fill this void by suggesting a motivations framework to organize constructs for evaluating sport consumption. The empirical study develops scales to measure motivations for spectating and participant markets, and profiles sports using motivational constructs. The proposed constructs are shown to have implications for marketing managers, advertising agencies, and other researchers in sport marketing.
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Cites
Maslow, A. H. (1943) · Psychological Review · doi:10.1037/h0054346 · Cited by 21,563
Construct Validity: A Review of Basic Issues and Marketing Practices
Peter, J. P. (1981) · Journal of Marketing Research · doi:10.2307/3150948 · Cited by 1,189
Exercise and self-esteem: rationale and model
SONSTROEM, R. J., & MORGAN, W. P. (1989) · Medicine & Science in Sports & Exercise · doi:10.1249/00005768-198906000-00018 · Cited by 383 · cited 1×
“Sonstroem and Morgan (1989) propose that high self-esteem leads to the adoption of physical activity and results from sport participation.”
Metadata
- Authors
- McDonald, M. A., Milne, G. R., & Hong, J.
- Venue
- Sport Marketing Quarterly
- Publisher
- SAGE Publications
- Published
- 2002-06
- Volume
- 11
- Issue
- 2
- Pages
- 100-113
- ISSN
- 1061-6934 (ISSN-L)
- 1557-2528
- OpenAlex
- W79638843
- Cited by
- 268
- References
- 3
- FWCI
- 11.27
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.