The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams
Abstract
Given the availability and usage of social network sites (SNS), professional sport teams are drawn to this medium as a way to reach new and foster existing fan relationships. Despite the ubiquity of social media, however, little empirical research is available on how Facebook page attributes, and other SNS strategies, influence user participation. Grounded in the relationship marketing framework, the purpose of this study is to explore the relationship between the page attributes found on team Facebook pages and user (i.e., fan) participation. An econometric model is developed and tested to determine the impact of page attributes on the number of Facebook ‘fans’ from a census sample of 114 professional sport teams. Results indicate that page attributes signaling authenticity and user engagement have the greatest impact on attracting and maintaining a Facebook fan base.
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Cites
Three Approaches to Qualitative Content Analysis
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Supporters, Followers, Fans, and Flaneurs: A Taxonomy of Spectator Identities in Football
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Cited by
Social media in marketing: A review and analysis of the existing literature
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017) · Telematics and Informatics · doi:10.1016/j.tele.2017.05.008 · Cited by 1,123
Brand authenticity: An integrative framework and measurement scale
Morhart, F., Malär, L., Guèvremont, A., Girardin, F., & Grohmann, B. (2015) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2014.11.006 · Cited by 1,084
Hollebeek, L. D., & Macky, K. (2019) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2018.07.003 · Cited by 978
Metadata
- Authors
- Pronschinske, M., Groza, M. D., & Walker, M.
- Venue
- Sport Marketing Quarterly
- Publisher
- SAGE Publications
- Published
- 2012-12
- Volume
- 21
- Issue
- 4
- Pages
- 221-231
- ISSN
- 1061-6934 (ISSN-L)
- 1557-2528
- OpenAlex
- W2889320289
- Cited by
- 181
- References
- 6
- FWCI
- 25.38
- Type
- journal article
- Language
- en
- Open access
- closed
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- Pronschinske, M., Groza, M. D., & Walker, M. (2012). Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams. Sport Marketing Quarterly. https://doi.org/10.1177/106169341202100405
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
