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Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE
Abstract
Hofstede's (1980 and 2001) renowned five-dimensional measure of cultural values is the overwhelmingly dominant metric of culture. His measure has been used as a contextual variable, but it is often required to directly measure cultural values for individual consumers or managers. The purpose of this research is to respond to the call for developing a psychometrically sound measure of Hofstede's culture at the individual level. Past research in this area has developed a scale for only one of Hofstede's dimensions, a highly work-oriented scale, or a scale with poor reliability. By overcoming every major weakness of past studies, this research offers CVSCALE, a 26-item five-dimensional scale of individual cultural values that assesses Hofstede's cultural dimensions at the individual level. The scale shows adequate reliability, validity, and across-sample and across-national generalizability.
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Cites
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“Researchers adopted the scale to test their theories in which individual cultural orientations take a role, for example, on issues such as effective service recovery programs (Patterson et al., 2006), service quality expectations (Donthu and Yoo, 1998), marketing ethics (Paul et al.”
Ganguly, B., Dash, S. B., Cyr, D., & Head, M. (2010) · International Journal of Electronic Business · doi:10.1504/ijeb.2010.035289 · Cited by 314
A cross-cultural test of the ‘five-factor model of personality and transformational leadership’
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Grouping Euroconsumers: A Culture-Based Clustering Approach
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Metadata
- Authors
- Yoo, B., Donthu, N., & Lenartowicz, T.
- Venue
- Journal of International Consumer Marketing
- Publisher
- Taylor & Francis
- Published
- 2011-05-01
- Volume
- 23
- Issue
- 3-4
- Pages
- 193-210
- ISSN
- 0896-1530 (ISSN-L)
- OpenAlex
- W1880091624
- Cited by
- 916
- References
- 6
- FWCI
- 26.99
- Type
- journal article
- Language
- en
- Open access
- closed
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- Yoo, B., Donthu, N., & Lenartowicz, T. (2011). Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE. Journal of International Consumer Marketing. https://doi.org/10.1080/08961530.2011.578059
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
