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Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis

Ordanini, Andrea, Parasuraman, A.·2011·Journal of Service Research

Abstract

Research to date on service innovation is rooted primarily in traditional new product development focusing on tangible goods. In this article, the authors invoke insights from the emerging service-dominant logic (SDL) perspective and propose a conceptual framework for investigating the antecedents and consequences of service innovation. They then develop a set of hypotheses pertaining to potential predictors of two distinct facets of service innovation (volume and radicalness) and the impact of the latter on two measures of firm performance (revenue growth and profit growth). They test their proposed model using data from a sample of luxury hotels and find that (a) collaborating with customers fosters innovation volume but not radicalness (and vice versa for collaborating with business partners); (b) a firm’s customer orientation—both directly and in interaction with innovative orientation—contributes to innovation radicalness; (c) collaborating with contact employees enhances both innovation volume and radicalness; (d) the use of knowledge integration mechanisms contributes to innovation radicalness (but not volume); and (e) both innovation outcomes have significant but somewhat different effects on the two performance measures. They discuss the theoretical and managerial implications of their findings and conclude with the study’s limitations and directions for further research.

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Metadata

Authors
Ordanini, A., & Parasuraman, A.
Venue
Journal of Service Research
Published
2010-11-07
Volume
14
Issue
1
Pages
3-23
ISSN
  • 1094-6705 (ISSN-L)
  • 1552-7379
OpenAlex
W2141307631
Cited by
676
References
76
FWCI
62.42
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis. https://app.cochat.ai/papers/10.1177/1094670510385332
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Ordanini, A., & Parasuraman, A. (2011). Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis. Journal of Service Research. https://doi.org/10.1177/1094670510385332

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