Cited by 332Cultural, Social, and Media StudiesMedia Studies and CommunicationMedia and Communication Studies

The celebritization of society and culture: Understanding the structural dynamics of celebrity culture

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Driessens, Olivier·2013·International Journal of Cultural Studies

Abstract

In recent debates about the ever-growing prominence of celebrity in society and culture, a number of scholars have started to use the often intermingled terms ‘celebrification’ and ‘celebritization’. This article contributes to these debates first by distinguishing and clearly defining both terms, and especially by presenting a multidimensional conceptual model of celebritization to remedy the current one-sided approaches that obscure its theoretical and empirical complexity. Here ‘celebrification’ captures the transformation of ordinary people and public figures into celebrities, whereas ‘celebritization’ is conceptualized as a meta-process that grasps the changing nature, as well as the societal and cultural embedding of celebrity, which can be observed through its democratization, diversification and migration. It is argued that these manifestations of celebritization are driven by three separate but interacting moulding forces: mediatization, personalization and commodification.

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Research works printed but not linked: 3

  1. Krotz F (2009) Mediatization: A Concept with Which to Grasp Media and Societal Change. In: Lundby K (ed.) Mediatization: Concept, Changes, Consequences. New York: Peter Lang.
  2. Ralph M (2009) Commodity, Social Text 27(3): 78-84.
  3. Schrott A (2009) Dimensions: Catch-All Label or Technical Term. In: Lundby K (ed.) Mediatization: Concept, Changes, Consequences. New York: Peter Lang.

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Authors
Driessens, O.
Affiliations
Ghent University (BE)
Corresponding author
Driessens, Olivier
Venue
International Journal of Cultural Studies
Published
2012-09-18
Volume
16
Issue
6
Pages
641-657
ISSN
  • 1367-8779 (ISSN-L)
  • 1460-356X
OpenAlex
W2170843552
Cited by
332
References
74
Citations by year
2026: 17 · 2025: 22 · 2024: 24 · 2023: 39 · 2022: 31 · 2021: 32 · 2020: 32 · 2019: 34 · 2018: 28 · 2017: 21 · 2016: 20 · 2015: 20 · 2014: 8 · 2013: 3
FWCI
32.73
Type
journal article
Language
en
Open access
Locations
  • International Journal of Cultural Studies (publishedVersion)
  • Ghent University Academic Bibliography (Ghent University) (submittedVersion, other-oa)
  • London School of Economics and Political Science Theses Online (London School of Economics and Political Science) (submittedVersion)
  • Research at the University of Copenhagen (University of Copenhagen) (submittedVersion)
Funders
Santen
Topics
  • Social Sciences › Sociology and Political Science › Cultural, Social, and Media Studies
  • Social Sciences › Communication › Media Studies and Communication
  • Social Sciences › Communication › Media and Communication Studies
Keywords
celebrification, celebrity culture, celebrity, mediatization, personalization, commodification, conceptual model

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