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Cited by 522

The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.

The romance of work: Gender and aspirational labour in the digital culture industries

Duffy, Brooke Erin·2016·International Journal of Cultural Studies
DOI 10.1177/1367877915572186
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Abstract

Despite widespread interest in the changing technologies, economies and politics of creative labour, much of the recent cultural production scholarship overlooks the social positioning of gender. This article draws upon in-depth interviews with 18 participants in highly feminized sites of digital cultural production (e.g. fashion, beauty and retail) to examine how they articulate and derive value from their passionate activities. I argue that the discourses of authenticity, community building and brand devotion that they draw on are symptomatic of a highly gendered, forward-looking and entrepreneurial enactment of creativity that I term ‘aspirational labour’. Aspirational labourers pursue productive activities that hold the promise of social and economic capital; yet the reward system for these aspirants is highly uneven. Indeed, while a select few may realize their professional goals – namely to get paid doing what they love – this worker ideology obscures problematic constructions of gender and class subjectivities.

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Show all 5 references

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Cited by

Metadata

Authors
Duffy, B. E.
Venue
International Journal of Cultural Studies
Publisher
SAGE Publications
Published
2015-02-25
Volume
19
Issue
4
Pages
441-457
ISSN
  • 1367-8779 (ISSN-L)
  • 1460-356X
DOI
10.1177/1367877915572186
OpenAlex
W2321331814
Cited by
522
References
5
FWCI
59.95
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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