The DOI matches its Crossref record; 45 of the 46 references it cites were found in a registry or an index.
Managing visibility on YouTube through algorithmic gossip
Open accessAbstract
Beauty vloggers’ feminised outputs often position them outside of traditional spheres of technical expertise, however, their strategic management of algorithmic visibility makes them an illuminating source of algorithmic knowledge. I draw from an ethnography of beauty vloggers and industry stakeholders to study the collaborative and directive processes used to formulate and sustain algorithmic expertise – algorithmic gossip. Algorithmic gossip is defined as communally and socially informed theories and strategies pertaining to recommender algorithms, shared and implemented to engender financial consistency and visibility on algorithmically structured social media platforms. Gossip is productive: community communication and talk informs and supports practices such as uploading frequently and producing feminised beauty content to perform more effectively on YouTube. Taking gossip seriously can present a valuable resource for revealing information about how algorithms work and have worked, in addition to revealing how perceptions of algorithms inform content production.
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“The emotional labor catering to advertisers and audiences' feeds into metrics that evaluate the creative work visibility (Bishop, 2019).”
From ‘Traffic rewards’, ‘algorithmic visibility’, and ‘advertiser satisfaction’: How Chinese short-video platforms cultivate creators in stages (2024) · cites this paper as Bishop, 2019
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“Previous literature has already identified A/B testing (Cotter 2019), algorithmic gossip (Bishop 2019), and leveraging algorithms (Kellogg et al. 2020) as coping mechanisms.”
From Content Creators Between Platform Control and User Autonomy: The Role of Algorithms and Revenue Sharing (2023) · cites this paper as Bishop 2019
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Liu, A. Y., Ji, A., Taneja, H., & Nelson, M. R. (2025) · Convergence The International Journal of Research into New Media Technologies · doi:10.1177/13548565251366412 · Cited by 2
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“In her study of YouTube beauty vloggers, Sophie Bishop (2019) discusses the role of algorithmic gossip as “com-munally and socially informed theories and strategies” (2590) formed to guide content production and algorithmic visibility.”
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Matamoros-Fernández, A., Gray, J. E., Bartolo, L., Burgess, J., & Suzor, N. P. (2021) · AoIR Selected Papers of Internet Research · doi:10.5210/spir.v2021i0.12208 · Cited by 2
“Content creators are increasingly aware of the importance of gaming social media algo‐ rithms to boost visibility (Bishop, 2019), and they imple‐ ment and test various optimization tactics—e.g., use of relevant keywords in headlines—to increase their chances of being amplified by YouTube’s…”
BackgroundHow Instagram and YouTube users share news
Hutchinson, J. P., & Dwyer, T. (2022) · Routledge eBooks · doi:10.4324/9781003134176-8 · Cited by 4
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Duffy, B. E., Miltner, K. M., & Wahlstedt, A. (2021) · doi:10.31219/osf.io/b4n63 · Cited by 2
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BackgroundMethod“Sensing” productivity at home: self-tracking technologies, gender, and labor in Turkey
Özkan, N. (2023) · Journal of Computer-Mediated Communication · doi:10.1093/jcmc/zmad017 · Cited by 2
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Hui, L. (2024) · Information Communication & Society · doi:10.1080/1369118x.2024.2442407 · Cited by 1
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Jerslev, A., & Mortensen, M. (2025) · Nordic Journal of Media Studies · doi:10.2478/njms-2025-0001 · Cited by 1
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“…algorithms, ” “ lay understandings, ” “ awareness, ” “ gossips, ” “ stories, ” and indeed “ algorithmic imaginaries ” ) are enacted by users (e.g. Bishop, 2019; Bucher, 2017; DeVito et al., 2018; Eslami et al., 2016; Lee et al., 2022; Lupton, 2020; Peterson-Salahuddin, 2022; Schellewald, 2022;…”
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“They must play what Cotter (2019) terms the visibility game – endeavoring to stay at the forefront of social media feeds by posting content consistently and, on YouTube, encouraging new viewers to like and subscribe (Bishop 2019; Bishop 2020).”
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“In response, creators engage in what Bishop (2019) calls “algorithmic gossip” (communal, experience-based theorizing about platform logic) which informs tactical decisions around upload frequency, content style, and engagement techniques.”
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Ye, H. (2026) · Social Media + Society · doi:10.1177/20563051261452130 · Cited by 1
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Meleschko, S. K., & Valtýsson, B. (2025) · Information Communication & Society · doi:10.1080/1369118x.2025.2551606 · Cited by 1
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BackgroundSOCIAL MEDIA PLATFORMS AS MULTI-SIDED STAKEHOLDERS: YOUTUBE’S ROLE IN SHAPING IMAGINARIES OF AI
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BackgroundHong, N. (2023) · Korean Journal of Journalism & Communication Studies · doi:10.20879/kjjcs.2023.67.3.004
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INVITING MUSIC STUDENTS TO IDENTIFY AS CONTENT CREATORS TO ENCOURAGE PARTICIPATION AND LEARNING
(2023) · IADIS INTERNATIONAL JOURNAL ON WWW/INTERNET · doi:10.33965/ijwi_2023210201
“…marketing, and understanding analytics and economics), as well as non-technical skills (networking, storytelling, communicating) and certain habits of mind or practices (creativity, consistency, a strong work ethic, and an abundance of self-confidence) (Bhargava, 2022; Bishop, 2019; Sweatt, 2022).”
BackgroundUnternährer, M. (2024) · Digitale Soziologie · doi:10.1515/9783839470596-013
"YOUTUBE DOESN'T CARE ABOUT CREATORS": HOW YOUTUBERS USE THE PLATFORM TO PROMOTE ACCOUNTABILITY
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“According to Bishop (2019), content creators benefit from understanding how algorithms can aid visibility, thus gaining more public attention.”
BackgroundThe Platformisation of Consumer Culture
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Metadata
- Authors
- Bishop, S.
- Affiliations
- King's College London (GB)
- Corresponding author
- Bishop, Sophie
- ORCID
- Bishop, Sophie
- Venue
- New Media & Society
- Publisher
- SAGE Publications
- Published
- 2019-06-15
- Volume
- 21
- Issue
- 11-12
- Pages
- 2589-2606
- ISSN
- 1461-4448 (ISSN-L)
- 1461-7315
- OpenAlex
- W2951551356
- Cited by
- 535
- References
- 46
- Citations by year
- 2026: 131 · 2025: 106 · 2024: 91 · 2023: 83 · 2022: 60 · 2021: 46 · 2020: 16 · 2019: 2
- FWCI
- 54.16
- Type
- journal article
- Language
- en
- Open access
- green
- kclpure.kcl.ac.uk
- Locations
- New Media & Society (publishedVersion)
- Research Portal (King's College London) (submittedVersion, other-oa)
- Topics
- Social Sciences › Gender Studies › Gender, Feminism, and Media
- Social Sciences › Communication › Media and Digital Communication
- Social Sciences › Sociology and Political Science › Digital Economy and Work Transformation
- Keywords
- beauty vloggers, YouTube, algorithmic visibility, recommendation algorithms, social networking sites, algorithmic knowledge
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