Cited by 215Ethics and Social Impacts of AITechnology's Impact on MediaDigitalization, Law, and Regulation

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Artificial intelligence and mass personalization of communication content -An ethical and literacy perspective

Hermann, Erik·2022·New Media & Society

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Abstract

Artificial intelligence (AI) is (re)shaping communication and contributes to (commercial and informational) need satisfaction by means of mass personalization. However, the substantial personalization and targeting opportunities do not come without ethical challenges. Following an AI-for-social-good perspective, the authors systematically scrutinize the ethical challenges of deploying AI for mass personalization of communication content from a multi-stakeholder perspective. The conceptual analysis reveals interdependencies and tensions between ethical principles, which advocate the need of a basic understanding of AI inputs, functioning, agency, and outcomes. By this form of AI literacy, individuals could be empowered to interact with and treat mass-personalized content in a way that promotes individual and social good while preventing harm.

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Authors: Hermann, E.
Affiliations: Leibniz Institute for High Performance Microelectronics (DE)
Corresponding author: Hermann, Erik
ORCID: Hermann, Erik
Venue: New Media & Society
Publisher: SAGE Publications
Published: 2021-06-18
Volume: 24
Issue: 5
Pages: 1258-1277
ISSN: 1461-4448 (ISSN-L)
1461-7315
DOI: 10.1177/14614448211022702
OpenAlex: W3174208514
Cited by: 214
References: 116
Citations by year: 2026: 38 · 2025: 75 · 2024: 56 · 2023: 29 · 2022: 13 · 2021: 3
FWCI: 31.57
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: New Media & Society (publishedVersion)
Topics: Physical Sciences › Computer Science › Artificial Intelligence › Ethics and Social Impacts of AI
Social Sciences › Communication › Technology's Impact on Media
Social Sciences › Law › Digitalization, Law, and Regulation
Keywords: artificial intelligence, mass personalization, communication content, AI ethics, AI literacy, AI for social good, multi-stakeholder perspectives, targeted communication, need satisfaction, agency, harm prevention

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Artificial intelligence and mass personalization of communication content -An ethical and literacy perspective

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