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Cited by 31Media Studies and CommunicationPublic Relations and Crisis CommunicationMedia and Digital Communication

Round-trip agenda setting: tracking the intermedia process over time in the ice bucket challenge

Jang, S Mo, Park, Yong Jin, Lee, Hoon·2017·Journalism
DOI 10.1177/1464884916665405
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Abstract

Despite the social media’s agenda-setting power, the literature provides little understanding of how social media agendas survive and last long enough to trigger substantial public discussions. This study investigates this issue by tracking the ice bucket challenge campaign over an 18-week period. This article claims that the pattern of the intermedia process evolves over time along with the issue-attention cycle. We observed a round-trip intermedia agenda setting where the direction is reversed as the agenda waxes and wanes. Both social and mainstream media continued to generate a heightened level of issue attention after the buzz was cooled down.

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Crossref · 10.1177/1464884916665405

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51 of 51 references verified0 citation errors · 0 not checkable

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  • Widely recognized social media challenge examples such as the Ice Bucket Challenge and Neknomination Challenge have attracted hundreds of millions of viewers.

    “Studies highlight the widespread reach of these challenges, with widely recognized examples such as the Ice Bucket Challenge and Neknomination Challenge attracting hundreds of millions of viewers (Burgess et al., 2018;Jang et al., 2016).”

    From Social media challenges as an intersection between Internet memes and traditional challenges: a conceptual analysis (2026) · cites this paper as Jang et al., 2016

  • While challenges were previously understood as individual or localized activities, the Ice Bucket Challenge demonstrated how they could evolve into large-scale movements, uniting diverse demographics around a shared purpose.

    “While challenges were previously understood as individual or localized activities, this event demonstrated how they could evolve into large-scale movements, uniting diverse demographics around a shared purpose (Brown et al., 2017;Kwon, 2019;Jang et al., 2016;Ni et al., 2014).”

    From Social media challenges as an intersection between Internet memes and traditional challenges: a conceptual analysis (2026) · cites this paper as Jang et al., 2016

  • The Ice Bucket Challenge rapidly gained global traction as a viral social media phenomenon, transforming the traditional perception of challenges.

    “The Ice Bucket Challenge rapidly gained global traction as a viral social media phenomenon, transforming the traditional perception of challenges.”

    From Social media challenges as an intersection between Internet memes and traditional challenges: a conceptual analysis (2026) · cites this paper as Jang et al., 2016

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Authors
Jang, S. M., Park, Y. J., & Lee, H.
Affiliations
  • University of South Carolina, USA
  • Howard University (US)
  • Kyung Hee University (KR)
ORCID
Venue
Journalism
Publisher
SAGE Publications
Published
2016-08-30
Volume
18
Issue
10
Pages
1292-1308
ISSN
  • 1464-8849 (ISSN-L)
  • 1741-3001
DOI
10.1177/1464884916665405
OpenAlex
W2514812193
Cited by
31
References
53
Citations by year
2026: 4 · 2025: 1 · 2024: 1 · 2023: 2 · 2022: 1 · 2021: 3 · 2020: 5 · 2019: 5 · 2018: 7 · 2017: 2
FWCI
13.20
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Journalism (publishedVersion)
Topics
  • Social Sciences › Communication › Media Studies and Communication
  • Social Sciences › Communication › Public Relations and Crisis Communication
  • Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
Keywords
Ice Bucket Challenge, agenda setting, intermedia agenda setting, issue-attention cycle, social media, mainstream media, public debate

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