The DOI matches its Crossref record; 12 of the 12 references it cites were found in a registry or an index.
Beyond the Intention–Behaviour Mythology: An Integrated Model of Recycling
Abstract
This paper presents a critique of the multi-attribute models of Fishbein and Ajzen and the social–psychological model of altruistic behaviour proposed by Schwartz. The purpose is to understand better the capacity of these theories of behavioural response to predict and explain observed consumer behaviour. The authors argue that the evaluation of such models cannot proceed in abstract contexts. The development, implementation and maintenance of a kerbside recycling programme by the Cotswold District Council in the UK provided an opportunity to examine the cognition–behaviour links proposed by these theories. Unlike mostother tests of these models, the authors’ research employs independent measures of behaviour as well as behavioural intention and other alleged cognitive precursors of behaviour. The results indicate that cognitive variables, notably intention, fail topredict actual behaviour and that a more elaborate integrated model of recycling is required in order to accomplish this. The research suggests that, at least in the context in which the investigation was undertaken, the intention–behaviour hypothesis, which lies at the heart of so much psychological and marketing theorizing, must be abandoned.
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Citations
Cites
The theory of planned behavior
Ajzen, I. (1991) · Organizational Behavior and Human Decision Processes · doi:10.1016/0749-5978(91)90020-t · Cited by 90,587
Coefficient Alpha and the Internal Structure of Tests
Cronbach, L. J. (1951) · Psychometrika · doi:10.1007/bf02310555 · Cited by 43,931
From Intentions to Actions: A Theory of Planned Behavior
Ajzen, I. (1985) · Action Control · doi:10.1007/978-3-642-69746-3_2 · Cited by 19,057
Attitude-behavior relations: A theoretical analysis and review of empirical research
Ajzen, I., & Fishbein, M. (1977) · Psychological Bulletin · doi:10.1037/0033-2909.84.5.888 · Cited by 7,611 · cited 19×
“Constant .141 .683 .207 .84 Recycling reduces landfill .400 .204 .119 1.96 .05 Recycling saves energy .276 .130 .144 2.12 .04 Recycling creates a better environment for future generations .720 .186 .262 3.86 .00 Past experience .284 .130 .119 2.18 .03 R 2 = 23% Std error = 4.10 Table 7 The Theory of Reasoned Action ap…”
MethodInfluentialRegression Diagnostics: Identifying Influential Data and Sources of Collinearity
Belsley, D. A., Kuh, E., & Welsch, R. E. (1980) · Wiley Series in Probability and Statistics · doi:10.1002/0471725153 · Cited by 7,297
Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control
Ajzen, I., & Madden, T. J. (1986) · Journal of Experimental Social Psychology · doi:10.1016/0022-1031(86)90045-4 · Cited by 5,718
Sheppard, B. H., Hartwick, J., & Warshaw, P. R. (1988) · Journal of Consumer Research · doi:10.1086/209170 · Cited by 3,867
Analysis and Synthesis of Research on Responsible Environmental Behavior: A Meta-Analysis
Hines, J. M., Hungerford, H. R., & Tomera, A. N. (1987) · The Journal of Environmental Education · doi:10.1080/00958964.1987.9943482 · Cited by 3,390
The Theory of Planned Behavior: A Review of its Applications to Health-Related Behaviors
Godin, G., & Kok, G. (1996) · American Journal of Health Promotion · doi:10.4278/0890-1171-11.2.87 · Cited by 3,185
Influences on Attitude-Behavior Relationships: A Natural Experiment with Curbside Recycling
Guagnano, G. A., Stern, P. C., & Dietz, T. (1995) · Environment and Behavior · doi:10.1177/0013916595275005 · Cited by 1,457
Cited by
Bamberg, S., & Möser, G. (2007) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2006.12.002 · Cited by 4,140
Predicting green product consumption using theory of planned behavior and reasoned action
Paul, J., Modi, A., & Patel, J. (2016) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2015.11.006 · Cited by 2,399
Factors affecting green purchase behaviour and future research directions
Joshi, Y., & Rahman, Z. (2015) · International Strategic Management Review · doi:10.1016/j.ism.2015.04.001 · Cited by 1,518
Green Consumption: Behavior and Norms
Peattie, K. (2010) · Annual Review of Environment and Resources · doi:10.1146/annurev-environ-032609-094328 · Cited by 964
Botetzagias, I., Dima, A.-F., & Malesios, C. (2015) · Resources, Conservation and Recycling · doi:10.1016/j.resconrec.2014.12.004 · Cited by 616
Metadata
- Authors
- Davies, J., Foxall, G. R., & Pallister, J.
- Venue
- Marketing Theory
- Publisher
- SAGE Publications
- Published
- 2002-03
- Volume
- 2
- Issue
- 1
- Pages
- 29-113
- ISSN
- 1470-5931 (ISSN-L)
- 1741-301X
- OpenAlex
- W1996346045
- Cited by
- 510
- References
- 12
- FWCI
- 31.30
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
