The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Theoretical and philosophical implications of postmodern debates: some challenges to modern marketing
Abstract
Buffeted by the twin forces of postmodern cultural shifts and momentous technological developments, the conceptual structure of marketing that had crystallized during the 1960s and 1970s is being strained. This article analyses the impact of postmodernism and of new information technologies on the conceptual foundations of marketing. Six main areas of challenge are identified. Cases that illustrate the technology-driven cultural shifts, affecting the very foundation of marketing, are presented.
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Citations
Cites
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
The Social Life of Things: Commodities in Cultural Perspective
(1986) · doi:10.1017/cbo9780511819582 · Cited by 6,267
Muniz, A. M., & O'Guinn, T. C. (2001) · Journal of Consumer Research · doi:10.1086/319618 · Cited by 3,998
Bagozzi, R. P. (1975) · Journal of Marketing · doi:10.2307/1250593 · Cited by 1,648
Cited by
The consumerist turn in higher education: Policy aspirations and outcomes
Naidoo, R., Shankar, A., & Veer, E. (2011) · Journal of Marketing Management · doi:10.1080/0267257x.2011.609135 · Cited by 221
Bacile, T. J., Ye, C., & Swilley, E. (2014) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2013.12.001 · Cited by 149
Airoldi, M., & Rokka, J. (2022) · Consumption Markets & Culture · doi:10.1080/10253866.2022.2084726 · Cited by 111
Artificial Intelligence, Structure of Knowledge, and the Future Directions for Macromarketing
Dholakia, N., Repo, P., Fırat, A. F., Campos, I., & Timonen, P. (2025) · Journal of Macromarketing · doi:10.1177/02761467251323840 · Cited by 12
Self-citation
Metadata
- Authors
- Fırat, A. F., & Dholakia, N.
- Venue
- Marketing Theory
- Publisher
- SAGE Publications
- Published
- 2006-06
- Volume
- 6
- Issue
- 2
- Pages
- 123-162
- ISSN
- 1470-5931 (ISSN-L)
- 1741-301X
- OpenAlex
- W2098450328
- Cited by
- 348
- References
- 4
- FWCI
- 30.50
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
