The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Theorizing about the service dominant logic: The bridging role of middle range theory
Abstract
To date, the discourse about service dominant (S-D) logic has been largely theoretical, with the main focus on exploring the foundations for an integrating general theory of markets and marketing. Little attention has been given to the role of theorizing, and how empirical evidence can be used to inform the theoretical development. This paper explores the bridging role of middle range theory in this process. First S-D logic is examined as a foundation for general theory. This leads to a discussion about the use of middle range theory to link general theory and empirical findings. The following sections examine the role that contemporary marketing practices (CMP) research plays in providing a bridge between S-D logic and empirical evidence. The paper concludes by considering implications for further research.
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Citations
Cites
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
Service-dominant logic: continuing the evolution
Vargo, S. L., & Lusch, R. F. (2008) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-007-0069-6 · Cited by 7,824
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Multiparadigm perspectives on theory building
Gioia, D. A., & Pitre, E. (1990) · The Academy of Management Review · doi:10.5465/amr.1990.4310758 · Cited by 1,426
The Decline of Conceptual Articles and Implications for Knowledge Development
Yadav, M. S. (2010) · Journal of Marketing · doi:10.1509/jmkg.74.1.1 · Cited by 578
Cited by
Vargo, S. L., & Lusch, R. F. (2017) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2016.11.001 · Cited by 1,299
Actor engagement as a microfoundation for value co-creation
Storbacka, K., Brodie, R. J., Böhmann, T., Maglio, P. P., & Nenonen, S. (2016) · Journal of Business Research · doi:10.1016/j.jbusres.2016.02.034 · Cited by 770
Self-citationHarnessing the power of theorising in implementation science
Kislov, R., Pope, C., Martin, G. P., & Wilson, P. M. (2019) · Implementation Science · doi:10.1186/s13012-019-0957-4 · Cited by 289
Beirão, G., Patrício, L., & Fisk, R. P. (2017) · Journal of Service Management · doi:10.1108/josm-11-2015-0357 · Cited by 271
Customer participation in services: domain, scope, and boundaries
Dong, B., & Sivakumar, K. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-017-0524-y · Cited by 265
Metadata
- Authors
- Brodie, R. J., Saren, M., & Pels, J.
- Venue
- Marketing Theory
- Publisher
- SAGE Publications
- Published
- 2011-03
- Volume
- 11
- Issue
- 1
- Pages
- 75-91
- ISSN
- 1470-5931 (ISSN-L)
- 1741-301X
- OpenAlex
- W2156952077
- Cited by
- 191
- References
- 5
- FWCI
- 28.89
- Type
- journal article
- Language
- en
- Open access
- closed
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