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Strategy and commitments to institutional logics: Organizational heterogeneity in business models and governance

Ocasio, William, Radoynovska, Nevena·2016·Strategic Organization

Abstract

Theory and research on institutional pluralism and complexity provide an opportunity to re-examine a key question of strategy: the sources of organizational heterogeneity in the creation and capture of value. Concretely, we focus on the implications for value creation and capture in terms of organizations’ business models and governance strategies, respectively. We posit that strategic organizational choices are shaped by available institutional logics and theorize that greater institutional pluralism leads to increased heterogeneity—rather than isomorphism—in business models and governance strategies. As the mechanism for heterogeneity, we explain how pluralism leads to differentiated organizational commitments to distinct combinations and prioritizations of institutional logics. The article further examines how institutional complexity, wherein latent contradictions between logics become salient, provides opportunities for strategic change. We theorize that framing exposed contradictions as incompatible or paradoxical implies differentiated outcomes with respect to transformations in organizations’ business models and governance strategies.

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Metadata

Authors
Ocasio, W., & Radoynovska, N.
Venue
Strategic Organization
Published
2016-07-31
Volume
14
Issue
4
Pages
287-309
ISSN
  • 1476-1270 (ISSN-L)
  • 1741-315X
OpenAlex
W2336151054
Cited by
202
References
11
FWCI
35.31
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Strategy and commitments to institutional logics: Organizational heterogeneity in business models and governance. https://app.cochat.ai/papers/10.1177/1476127015625040
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Ocasio, W., & Radoynovska, N. (2016). Strategy and commitments to institutional logics: Organizational heterogeneity in business models and governance. Strategic Organization. https://doi.org/10.1177/1476127015625040

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.