Antisemitism on Twitter: Collective Efficacy and the Role of Community Organisations in Challenging Online Hate Speech
Open accessAbstract
In this article, we conduct a comprehensive study of online antagonistic content related to Jewish identity posted on Twitter between October 2015 and October 2016 by UK-based users. We trained a scalable supervised machine learning classifier to identify antisemitic content to reveal patterns of online antisemitism perpetration at the source. We built statistical models to analyze the inhibiting and enabling factors of the size (number of retweets) and survival (duration of retweets) of information flows in addition to the production of online antagonistic content. Despite observing high temporal variability, we found that only a small proportion (0.7%) of the content was antagonistic. We also found that antagonistic content was less likely to disseminate in size or survive for a longer period. Information flows from antisemitic agents on Twitter gained less traction, while information flows emanating from capable and willing counter-speech actors—that is, Jewish organizations—had a significantly higher size and survival rates. This study is the first to demonstrate that Sampson’s classic sociological concept of collective efficacy can be observed on social media (SM). Our findings suggest that when organizations aiming to counter harmful narratives become active on SM platforms, their messages propagate further and achieve greater longevity than antagonistic messages. On SM, counter-speech posted by credible, capable and willing actors can be an effective measure to prevent harmful narratives. Based on our findings, we underline the value of the work by community organizations in reducing the propagation of cyberhate and increasing trust in SM platforms.
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Los mensajes de contranarrativa emitidos por organizaciones o actores creíbles tienen mayor longevidad en las plataformas, alcanzan un público más amplio y generan un impacto más duradero.
“Según Ozalp et al. (2020), los mensajes emitidos por estas entidades no solo tienen una mayor longevidad en las plataformas, sino que también alcanzan un público más amplio y generan un impacto más duradero.”
From Redes de odio y contranarrativas en Twitter sobre el ataque a iglesias católicas en Algeciras: Dinámicas de conectividad, influencia y polarización (2026) · cites this paper as Ozalp et al. (2020)
The Conclusion reports that retweet flows from Jewish organizations were larger and survived longer, supporting wider spread and greater longevity on Twitter. It does not establish a lasting impact beyond the measured survival of those flows. (LLM, conf=0.84)
Experimental — accuracy not yet measuredLa efectividad de las contranarrativas se ve significativamente potenciada cuando son promovidas por organizaciones o actores creíbles.
“La efectividad de las contranarrativas se ve significativamente potenciada cuando son promovidas por organizaciones o actores creíbles.”
From Redes de odio y contranarrativas en Twitter sobre el ataque a iglesias católicas en Algeciras: Dinámicas de conectividad, influencia y polarización (2026) · cites this paper as Ozalp et al. (2020)
The Conclusion reports that counter-speech from Jewish organizations had significantly greater retweet size and survival, and suggests that posts by credible organizations can help counter online antisemitism. It does not establish that credibility itself significantly increases effectiveness: the measured outcomes were information spread and longevity on Twitter, not a comparison of credible and noncredible promoters. (LLM, conf=0.85)
Experimental — accuracy not yet measuredOzalp et al. (2020) señalaba que los mensajes emitidos por este tipo de perfiles no solo tienen una mayor longevidad en las redes, sino que tienen potencial para llegar a un público más amplio y generar un impacto más duradero.
“En esta línea, Ozalp et al. (2020) señalaba que los mensajes emitidos por este tipo de perfiles no solo tienen una mayor longevidad en las redes, sino que tienen potencial para llegar a un público más amplio y generar un impacto más duradero.”
From Redes de odio y contranarrativas en Twitter sobre el ataque a iglesias católicas en Algeciras: Dinámicas de conectividad, influencia y polarización (2026) · cites this paper as Ozalp et al. (2020)
The Discussion and Conclusion report that messages from Jewish organizations challenging antisemitism lasted longer and spread further on Twitter than antagonistic messages. This supports greater longevity and potential reach for those profiles, but the paper does not establish a more lasting impact beyond the messages’ survival and spread. (LLM, conf=0.84)
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- Authors
- Ozalp, S., Williams, M. L., Burnap, P., Liu, H., & Mostafa, M.
- Affiliations
- Cardiff University (GB)
- Corresponding author
- Ozalp, Sefa
- Venue
- Social Media + Society
- Publisher
- SAGE Publications
- Published
- 2020-04
- Volume
- 6
- Issue
- 2
- ISSN
- 2056-3051 (ISSN-L)
- OpenAlex
- W3011359269
- Cited by
- 57
- References
- 0
- Citations by year
- 2026: 8 · 2025: 7 · 2024: 9 · 2023: 18 · 2022: 7 · 2021: 6 · 2020: 2
- FWCI
- 11.01
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- Social Media + Society (publishedVersion, cc-by-nc)
- ORCA Online Research @Cardiff (Cardiff University) (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Funders
- european regional development fund
- Community Security Trust
- Topics
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Physical Sciences › Computer Science › Artificial Intelligence › Hate Speech and Cyberbullying Detection
- Social Sciences › Communication › Social Media and Politics
- Keywords
- antisemitism, online hate speech, Twitter, collective efficacy, counterspeech, Jewish community organizations, retweets, cyberhate, trust in social media
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