Interpretative Polarization across Platforms: How Political Disagreement Develops Over Time on Facebook, Twitter, and WhatsApp
Open accessAbstract
Political polarization, seen as a key threat to contemporary democracy, has been tied to the rise of digital social media. However, how this process develops in the context of a social media environment characterized by multiple platforms—with differing norms, contents, and affordances—has not been sufficiently explored. In the present article, we propose a distinction between positional polarization, that is, people’s view on a political issue, and interpretative polarization, that is, how that political issue is contextualized and understood. We use this distinction to examine an issue of political controversy in Israel, examining how polarization develops over time, on three social media platforms—Facebook, Twitter, and WhatsApp. We find that contrasting positions are strongly connected to conflicting interpretations, both of which are clear from the start, with only minor overtime shifts. Moreover, while sharing broad similarities, the three platforms show a few distinctive polarization dynamics—both positional and interpretative—that can be connected to their varied socio-technical affordances. The study advances our theoretical understanding of polarization by examining how different social media platforms may shape distinct polarization dynamics over time, with different implications for democratic debate.
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Patterns of online ideological segregation resemble offline patterns of media consumption, and most social media users are exposed to reasonable levels of ideological heterogeneity.
“patterns of online ideological segregation resemble offline patterns of media consumption205, and most social media users are exposed to reasonable levels of ideological heterogeneity206,207,257,266–268.”
From Cognitive–motivational mechanisms of political polarization in social-communicative contexts (2022) · cites this paper as [257]
The cited paper reports evidence suggesting that most social media users remain regularly exposed to opposing standpoints (passage [1], labeled Abstract in our copy). That supports the heterogeneity point, but the citing sentence states it as fact while the paper presents it as a suggestion in a contested debate. The offline-media comparison is attached to a different citation, not this source. (LLM, conf=0.82)
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Palmedo, P. C., Romero, D., Kwan, A., Takats, C., Pickering, S., & Jones, H. E. (2024) · Journal of Communication in Healthcare · doi:10.1080/17538068.2024.2360825 · Cited by 2 · see citing works
“However, while Twitter is widely used for advocating for policy change, how e ff ective the platform has been in changing opinions around polarizing issues is less clear [14 – 16].”
Disrupting democracy: how informational pathways and misinformation shape trust in election results
Rossini, P. G. C., Mont'Alverne, C., & Kalogeropoulos, A. (2026) · Journal of Elections, Public Opinion, and Parties · doi:10.1080/17457289.2026.2701896 · Cited by 1 · see citing works
“…uses, messaging apps are primarily interpersonal communication platforms where people engage with a mix of strong and weak ties (Chadwick, Hall, and Vaccari 2025), which facilitate cross-cutting political conversations among friends and family (Kligler-Vilenchik, Baden, and Yarchi 2020).”
Merchán, J. M., & Motos, C. R. (2026) · Online Journal of Communication and Media Technologies · doi:10.30935/ojcmt/18142
Political Communication Special Issue Introduction: Multi-Platform Research
Lukito, J., Pruden, M. L., Suk, J., Yang, Y.-K., & Zhong, W. (2026) · Political Communication · doi:10.1080/10584609.2026.2649632 · Cited by 1 · see citing works
“One especially consequential form of segmentation is ideological segmentation, which may reinforce political polarization (Cinelli et al., 2021; Kligler-Vilenchik et al., 2020).”
Social Media, Populism, and Identity in Shaping Political Polarization
Suffianor (2025) · Politeia : Journal of Public Administration and Political Science and International Relations · doi:10.61978/politeia.v3i2.966 · Cited by 1
“Kligler-Vilenchik et al. (2020) document how divergent interpretations of political events on social media create significant gaps in opinion, often leading to confrontation.”
InfluentialDataPoll: A Tool Facilitating Big Data Research in Social Sciences
Charalampous, A., Djouvas, C., & Christodoulou, C. (2025) · IEEE Transactions on Computational Social Systems · doi:10.1109/tcss.2024.3506582 · Cited by 1 · see citing works
“This emerges from the fact that each online source has its own characteristics, influencing what and how topics are discussed and propagated [71], [72].”
Connective Democracy: A New Approach to Fighting Political Divisiveness
Chen, G. M., & Riedl, M. J. (2025) · Social Media + Society · doi:10.1177/20563051251330390 · Cited by 3 · see citing works
“One way this polarization can occur is when people with varying political beliefs interpret a political incident on social media through very different lenses, offering almost no common ground (Kligler-Vilenchik et al., 2020).”
CLIMATE ANXIETY AS A LENS INTO YOUNG PEOPLE'S POLITICAL EXPRESSION ON YOUTUBE
Literat, I., & Kligler-Vilenchik, N. (2023) · AoIR Selected Papers of Internet Research · doi:10.5210/spir.v2023i0.13449 · Cited by 1 · see citing works
“The case study richly illustrates YouTube’s affordances of expressivity and connectivity (see Kligler-Vilenchik et al., 2020).”
BackgroundSelf-citationThe social media audience of diplomatic crisis
Matsuo, A., Han, O., & Matsumura, N. (2023) · British Journal of Politics & International Relations · doi:10.1177/13691481231172346 · Cited by 1 · see citing works
“Overall, our findings imply an interpretative polarisation among the online public as to the government’s foreign policy, wherein different groups in a society contextualise the same topic in starkly different ways (Kligler-Vilenchik et al., 2020).”
Middaugh, E., Kornbluh, M., & Felton, M. (2023) · Democracy & Education · doi:10.65214/2164-7992.1620 · Cited by 1
Post-Truth Era: Ancaman Polarisasi Melalui Grup Whatsapp Keluarga
Pinardi, P., & Darmawanti, I. (2023) · Jurnal Psikologi Teori dan Terapan · doi:10.26740/jptt.v14n1.p60-78 · Cited by 1 · see citing works
Destructive Communication among Youth on the Internet: Socio-Political Context
Larionova, A., & Gorchakova, O. (2022) · Russian Foundation for Basic Research Journal Humanities and social sciences · doi:10.22204/2587-8956-2021-107-05-141-150 · Cited by 1
Zhao, Y., Yang, J., Dong, J., Tang, K., & Hu, J. (2026) · Information Sciences · doi:10.1016/j.ins.2026.123494 · Cited by 1 · see citing works
Discursive structures and power relations in Covid-19 knowledge production
Bisiada, M. (2021) · Humanities and Social Sciences Communications · doi:10.1057/s41599-021-00935-2
The evolving study of political polarization
Erdogan, E., Jaworsky, B. N., Álvares, C., Bodroža, B., Butkevičienė, E., Cela, E., Dodeigne, J., Fahmy, S. S., Schäfer, S. H., Scott, G., et al. (2026) · Open Research Europe · doi:10.12688/openreseurope.23252.1
Political polarization and mental wellbeing: asymmetric evidence for bidirectionality
Mahir, A., Sharma, S., Kulshrestha, J., Kivelä, M., & Aledavood, T. (2026) · doi:10.48550/arxiv.2610.11601
“…opportunities for inter-group dialogue; 22,35–37 interpretive polarization , divergent and often delegitimizing interpretations of political issues; 38 toxic or hostile online expression; 37,39 and, at the extreme, destructive or pernicious polarization , in which opposing groups view one another…”
Nieminen, E., Isotalus, P., & Strandberg, K. (2026) · Journal of Digital Social Research · doi:10.33621/jdsr.v8i161077
Social Media and Affective Polarization: The mediating Role of Political Sensitivity
Namrata, N., & Moolathingal, L. (2026) · Psikoloji Çalışmaları / Studies in Psychology · doi:10.26650/sp2026-1497960
Akedo, T. (2026) · The Annual review of sociology · doi:10.5690/kantoh.2026.53
Bruns, A., Esau, K., Kasianenko, K., Dehghan, E., Choucair, T. D. S., Suresh, V. P., & Johannessen, D. (2026) · Network Science · doi:10.1017/nws.2026.10040
“A similar form of polarized action is interpretive polarization , which might also be considered as a variant of interactional polarization that targets the communicative contributions of other participants, rather than those participants themselves (Kligler-Vilenchik et al., 2020).”
Elite Proxies, Algorithmic Bottlenecks, and Multi-Platform Information Cascades in the 2026 Iran War
Mehmetcik, H. (2026) · arXiv.org · doi:10.48550/arxiv.2607.09676
“Although scholars increasingly study political communication across platforms rather than within isolated silos (Bossetta 2018; Lukito 2020; Kligler-Vilenchik et al. 2020), the literature still says little about how the same external stimulus is received across structurally different environments…”
Wang, W., & Downey, J. (2026) · Humanities and Social Sciences Communications · doi:10.1057/s41599-026-07642-w
“While some research employed strategies such as machine translation or separate topic models for each language (e.g. Kligler-Vilenchik et al., 2020; Tresch and Feddersen, 2019), these methods often fail to capture cross-linguistic nuances and can result in fragmented analyses.”
Gal, N. (2026) · Discourse, Context & Media · doi:10.1016/j.dcm.2026.100974
Measuring narrative polarization in online discourse
Elfes, J., Bastos, M., & Aiello, L. (2026) · PNAS Nexus · doi:10.1093/pnasnexus/pgag270
“This mirrors what Kligler-Vilenchik et al. term interpretive polarization (36).”
Walewicz, P. (2025) · Politics in Central Europe · doi:10.2478/pce-2025-0021
Influence of the majority group on individual judgments in online spontaneous conversations
Goglia, D., Vega, D., & Gandelli, A. (2026) · EPJ Data Science · doi:10.1140/epjds/s13688-026-00668-9
“Sentiment has indeed been frequently employed as a proxy for disagreement [98, 99], although it often provides an oversimplified representation of argumentative differences.”
Polarization Politics: An Analysis of Opinion Formation and Conflict Resolution in Elections
Mulyadi, D., Megawati, L., Pranata, J. S., Putri, K. A., Akbar, R., Suryanto, S. O., Permana, A., & Hidayat, Z. N. (2024) · American Journal of Public Law and Political Education · doi:10.47134/ajplpe.v1i2.46
Twitter adoption and perceived utility among Israeli news professionals: A mixed-methods study
Elishar, V., & Ariel, Y. (2023) · Journal of Applied Journalism & Media Studies · doi:10.1386/ajms_00122_1
A System Dynamics Model of False News on Social Networking Sites
Concepcion, A., & Sy, C. (2022) · IEEE International Conference on Industrial Engineering and Engineering Management · doi:10.1109/ieem55944.2022.9989859
“Even before social networking sites became popular, scholars in the early 2000s have warned the public about the dangers of algorithm based social networks [4].”
Background
- Authors
- Kligler-Vilenchik, N., Baden, C., & Yarchi, M.
- Affiliations
- Hebrew University of Jerusalem (IL)
- Reichman University (IL)
- Corresponding author
- Kligler-Vilenchik, Neta
- Venue
- Social Media + Society
- Publisher
- SAGE Publications
- Published
- 2020-07
- Volume
- 6
- Issue
- 3
- ISSN
- 2056-3051 (ISSN-L)
- OpenAlex
- W3037316460
- Cited by
- 102
- References
- 44
- Citations by year
- 2026: 12 · 2025: 18 · 2024: 25 · 2023: 18 · 2022: 9 · 2021: 18 · 2020: 2
- FWCI
- 14.06
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- Social Media + Society (publishedVersion, cc-by-nc)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Social Sciences › Communication › Social Media and Politics
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Social Sciences › Sociology and Political Science › Media Influence and Politics
- Keywords
- political polarization, social networking sites, Facebook, Twitter, WhatsApp, platform affordances, political conflict, Israeli politics, democratic discourse, online political discourse
About these checks
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