Cited by 102Social Media and PoliticsMisinformation and Its ImpactsMedia Influence and Politics

Interpretative Polarization across Platforms: How Political Disagreement Develops Over Time on Facebook, Twitter, and WhatsApp

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Kligler-Vilenchik, Neta, Baden, Christian, Yarchi, Moran·2020·Social Media + Society

Abstract

Political polarization, seen as a key threat to contemporary democracy, has been tied to the rise of digital social media. However, how this process develops in the context of a social media environment characterized by multiple platforms—with differing norms, contents, and affordances—has not been sufficiently explored. In the present article, we propose a distinction between positional polarization, that is, people’s view on a political issue, and interpretative polarization, that is, how that political issue is contextualized and understood. We use this distinction to examine an issue of political controversy in Israel, examining how polarization develops over time, on three social media platforms—Facebook, Twitter, and WhatsApp. We find that contrasting positions are strongly connected to conflicting interpretations, both of which are clear from the start, with only minor overtime shifts. Moreover, while sharing broad similarities, the three platforms show a few distinctive polarization dynamics—both positional and interpretative—that can be connected to their varied socio-technical affordances. The study advances our theoretical understanding of polarization by examining how different social media platforms may shape distinct polarization dynamics over time, with different implications for democratic debate.

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  • Patterns of online ideological segregation resemble offline patterns of media consumption, and most social media users are exposed to reasonable levels of ideological heterogeneity.

    “patterns of online ideological segregation resemble offline patterns of media consumption205, and most social media users are exposed to reasonable levels of ideological heterogeneity206,207,257,266–268.”

    From Cognitive–motivational mechanisms of political polarization in social-communicative contexts (2022) · cites this paper as [257]

    The cited paper reports evidence suggesting that most social media users remain regularly exposed to opposing standpoints (passage [1], labeled Abstract in our copy). That supports the heterogeneity point, but the citing sentence states it as fact while the paper presents it as a suggestion in a contested debate. The offline-media comparison is attached to a different citation, not this source. (LLM, conf=0.82)

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Authors
Kligler-Vilenchik, N., Baden, C., & Yarchi, M.
Affiliations
  • Hebrew University of Jerusalem (IL)
  • Reichman University (IL)
Corresponding author
Kligler-Vilenchik, Neta
Venue
Social Media + Society
Published
2020-07
Volume
6
Issue
3
ISSN
2056-3051 (ISSN-L)
OpenAlex
W3037316460
Cited by
102
References
44
Citations by year
2026: 12 · 2025: 18 · 2024: 25 · 2023: 18 · 2022: 9 · 2021: 18 · 2020: 2
FWCI
14.06
Type
journal article
Language
en
Open access
Locations
  • Social Media + Society (publishedVersion, cc-by-nc)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Topics
  • Social Sciences › Communication › Social Media and Politics
  • Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
  • Social Sciences › Sociology and Political Science › Media Influence and Politics
Keywords
political polarization, social networking sites, Facebook, Twitter, WhatsApp, platform affordances, political conflict, Israeli politics, democratic discourse, online political discourse

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