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Cited by 348

The DOI matches its Crossref record; 39 of the 39 references it cites were found in a registry or an index.

Showing They Care (Or Don’t): Affective Publics and Ambivalent Climate Activism on TikTok

Open access
Hautea, Samantha, Parks, Perry, Takahashi, Bruno, Zeng, Jing·2021·Social Media + Society

Abstract

The microvideo platform TikTok has emerged as a popular hub for self-expression and social activism, particularly for youth, but use of the platform’s affective affordances to spread awareness of important issues has not been adequately studied. Through an exploratory multimodal discourse analysis of a sample of popular climate change-hashtagged TikTok videos, we examine how affordances of visibility, editability, and association facilitate the formation of affective publics on TikTok. We describe how TikTok’s features allow creators to construct and propagate multi-layered, affect-laden messages with varying degrees of earnestness, humor, and ambiguity. Finally, we identify recurring affective themes in popular climate change messages by studying not just in-frame content but also the discursive, intertextual, and memetic linkages that propagate affective publics. Collectively, these audiovisual expressions of personal engagement and awareness demonstrate how media affordances can abet, amplify, and confuse discussions of global issues online. These affordances facilitate a unique kind of activism by helping non-expert users intervene in a discussion that generally takes place among scientists and journalists: the question of how serious a problem climate change is and what to do about it.

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Metadata

Authors
Hautea, S., Parks, P., Takahashi, B., & Zeng, J.
Venue
Social Media + Society
Published
2021-04
Volume
7
Issue
2
ISSN
2056-3051 (ISSN-L)
OpenAlex
W3154698811
Cited by
348
References
39
FWCI
72.57
Type
journal article
Language
en
Open access
gold

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CoChat. (2026). Citation check: Showing They Care (Or Don’t): Affective Publics and Ambivalent Climate Activism on TikTok. https://app.cochat.ai/papers/10.1177/20563051211012344
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Hautea, S., Parks, P., Takahashi, B., & Zeng, J. (2021). Showing They Care (Or Don’t): Affective Publics and Ambivalent Climate Activism on TikTok. Social Media + Society. https://doi.org/10.1177/20563051211012344

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