Using WeChat Official Accounts to Improve Malaria Health Literacy among Chinese Expatriates in Niger: An Intervention Study
Open accessAbstract
BACKGROUND: Malaria is the main health risk for Chinese expatriates working in Niger. Health education is a recommended intervention for prevention of malaria among non-immune travellers and expatriate workers. It is urgent to develop an effective and feasible way for these populations to obtain information about the prevention and treatment of malaria. METHODS: An individually randomized, unblinded, controlled trial was used to evaluate the effectiveness of using WeChat official accounts for health education to improve malaria health literacy among Chinese expatriates in Niger. A total 1441 participants completed a baseline malaria health literacy questionnaire and were randomly assigned to an intervention or comparison group in a ratio of 1:1. From July to October 2014, 50 malaria prevention and treatment messages were sent to the intervention group; 50 health news messages were concurrently sent to the control group. Both groups completed the malaria health literacy questionnaire again 4 months after the start of the education intervention. A questionnaire addressing satisfaction with the health education programme was completed by the intervention group. Malaria morbidity data for 2013 and 2014 were also collected. RESULTS: At baseline, participant health literacy rates were 58.29, 62, 54, and 34% for skills, knowledge, practice, and attitude, respectively. After the intervention, rates for all four aspects of malaria literacy were above 70%. There was greater change in knowledge, attitude, practice, skills, and overall health literacy among the intervention group compared with the controls, with a statistically significant difference (p < 0.01). This was especially true for acquisition of malaria-related knowledge, practice and attitude; comprehensive intervention practices; and, correct use of rapid diagnostic tests (p < 0.001). The reported malaria morbidity during the study period decreased from 23.72 to 15.40%. Participants reported high levels of satisfaction with the WeChat health education programme with over 80% stating that they would continue to follow the programme. CONCLUSIONS: The present health education intervention, via a WeChat official account, for the prevention and treatment of malaria among non-immune travellers and expatriate workers proved to be an effective, sustainable, feasible, and well accepted strategy for improving malaria health literacy among Chinese expatriates in Niger.
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Animation, text or social media promotion, or apps help patients acquire health information more effectively.
“For example, animation [357,358], text or social media promotion [359,360,361], or apps [362,363] help patients acquire health information more effectively [364].”
From Toward Safer Diagnoses: A SEIPS-Based Narrative Review of Diagnostic Errors (2026) · cites this paper as [359]
The Results section reports significantly greater gains in malaria-related knowledge acquisition and health literacy among Chinese expatriates receiving WeChat education than among controls. This supports the effectiveness of a social-media app for acquiring health information, but the study does not establish that animation or text promotion generally helps patients acquire information more effectively. (LLM, conf=0.82)
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The Chinese Messaging Application WeChat as Used by German Speakers in China
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Toward Safer Diagnoses: A SEIPS-Based Narrative Review of Diagnostic Errors
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The Effectiveness of Social Media Support for Caregivers: A Systematic Review
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AI-Supported Predictive System for Global Healthcare Services
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- Authors
- Li, W., Han, L. Q., Guo, Y. J., & Sun, J.
- Affiliations
- Beijing Jishuitan Hospital (CN)
- Peking University (CN)
- Corresponding author
- Sun, Jing
- Venue
- Malaria Journal
- Published
- 2016-11-24
- Volume
- 15
- Issue
- 1
- Pages
- 567-567
- ISSN
- 1475-2875 (ISSN-L)
- PMC
- PMC5121985
- OpenAlex
- W2555114478
- Cited by
- 88
- References
- 64
- Citations by year
- 2026: 4 · 2025: 4 · 2024: 12 · 2023: 6 · 2022: 8 · 2021: 17 · 2020: 16 · 2019: 11 · 2018: 8 · 2017: 2
- FWCI
- 6.94
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- cc-by
- Locations
- Malaria Journal (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- Funders
- CNODC (20150101)
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Malaria Research and Control
- Social Sciences › Health › Social Media in Health Education
- Health Sciences › Health Professions › General Health Professions › Mobile Health and mHealth Applications
- Keywords
- malaria, health literacy, WeChat official accounts, Chinese expatriates, health education, malaria prevention, malaria treatment, expatriate workers, rapid diagnostic tests, mobile health, Niger
- MeSH terms
- Adult, Female, Health Education, Humans, Health Knowledge, Attitudes, Practice, Malaria, Male, Middle Aged, Niger, Surveys and Questionnaires, Asian People, Young Adult
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