Barriers to and Facilitators of Recruitment of Adult African American Men for Colorectal Cancer Research: An Instrumental Exploratory Case Study
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PURPOSE: Racial and ethnic minorities remain underrepresented in research and clinical trials. Better understanding of the components of effective minority recruitment into research studies is critical to understanding and reducing health disparities. Research on recruitment strategies for cancer-specific research—including colorectal cancer (CRC)—among African American men is particularly limited. We present an instrumental exploratory case study examining successful and unsuccessful strategies for recruiting African American men into focus groups centered on identifying barriers to and facilitators of CRC screening completion. METHODS: The parent qualitative study was designed to explore the social determinants of CRC screening uptake among African American men 45-75 years of age. Recruitment procedures made use of community-based participatory research strategies combined with built community relationships, including the use of trusted community members, culturally tailored marketing materials, and incentives. RESULTS: Community involvement and culturally tailored marketing materials facilitated recruitment. Barriers to recruitment included limited access to public spaces, transportation difficulties, and medical mistrust leading to reluctance to participate. CONCLUSION: The use of strategies such as prioritizing community relationship building, partnering with community leaders and gatekeepers, and using culturally tailored marketing materials can successfully overcome barriers to the recruitment of African American men into medical research studies. To improve participation and recruitment rates among racial and ethnic minorities in cancer-focused research studies, future researchers and clinical trial investigators should aim to broaden recruitment, strengthen community ties, offer incentives, and use multifaceted approaches to address specific deterrents such as medical mistrust and economic barriers.
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The Tuskegee Syphilis study and the Henrietta Lacks incident are examples of unethical and exploitative research.
“Two infamous examples of such unethical and exploitative research are often quoted: the Tuskegee Syphilis study, in which Black men were intentionally denied treatment for syphilis; and the Henrietta Lacks (HeLa) incident, where the patient’s cancer cells were provided to researchers unbeknownst to her.”
From Enablers and barriers of clinical trial participation in adult patients from minority ethnic groups: a systematic review (2025) · cites this paper as [11]
The Background (page not provided) identifies the Tuskegee Study of Untreated Syphilis as a historical event that fostered distrust of medical research. Our copy does not mention Henrietta Lacks or describe the specific acts in the citing sentence—intentional denial of syphilis treatment or use of cancer cells without the patient’s knowledge. (LLM, conf=0.87)
Experimental — accuracy not yet measuredA frequently cited reason for underrepresentation of certain minority ethnic groups in clinical trials is pervasive mistrust in the healthcare system, often attributed to historical instances of mistreatment and exploitation.
“A frequently cited reason for the underrepresentation of certain minority ethnic groups in clinical trials is a pervasive mistrust in the healthcare system. This is often attributed to historical instances of mistreatment and exploitation.”
From Enablers and barriers of clinical trial participation in adult patients from minority ethnic groups: a systematic review (2025) · cites this paper as [11]
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- Authors
- Rogers, C. R., Matthews, P., Brooks, E., Le Duc, N., Washington, C., McKoy, A., Edmonson, A., Lange, L., & Fetters, M. D.
- Affiliations
- University of Utah (US)
- Department of Family and Preventive Medicine, University of Utah School of Medicine, Salt Lake City, UT
- The Ohio State University Comprehensive Cancer Center – Arthur G. James Cancer Hospital and Richard J. Solove Research Institute (US)
- Columbus Eye Surgery Center (US)
- International Leadership Institute, Minneapolis, MN
- University of Michigan (US)
- Venue
- JCO Oncology Practice
- Published
- 2021-05
- Volume
- 17
- Issue
- 5
- Pages
- e686-e694
- ISSN
- 2688-1527 (ISSN-L)
- 2688-1535
- PMC
- PMC8258132
- OpenAlex
- W3161761961
- Cited by
- 28
- References
- 59
- Citations by year
- 2026: 3 · 2025: 8 · 2024: 7 · 2023: 5 · 2022: 2 · 2021: 3
- FWCI
- 3.68
- Type
- journal article
- Language
- en
- Open access
- green
- www.ncbi.nlm.nih.gov
- Locations
- JCO Oncology Practice (publishedVersion)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- Funders
- National Cancer Institute (K01CA234319)
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Ethics in Clinical Research
- Health Sciences › Health Professions › General Health Professions › Community Health and Development
- Health Sciences › Medicine › Oncology › Colorectal Cancer Screening and Detection
- Keywords
- research recruitment, African American men, colorectal cancer screening, recruitment barriers, minority participation in clinical trials, community-based participatory research, medical mistrust, transportation barriers, health disparities, incentives
- MeSH terms
- Adult, Aged, Black or African American, Humans, Male, Middle Aged, Minority Groups, Pilot Projects, Colorectal Neoplasms, Trust
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