Volunteer Decision Making By Older People: A Test of a Revised Theory of Planned Behavior
Abstract
This study was designed to test the utility of a revised theory of planned behavior in the prediction of intentions to volunteer among older people. Such a perspective allowed for the consideration of a broader range of social and contextual factors than has been examined in previous research on volunteer decision making among older people. The article reports the findings from a study that investigated volunteer intentions and behavior in a random sample of older people aged 65 to 74 years living in an Australian capital city. Results showed that, as predicted by the revised theory of planned behavior, intention to volunteer predicted subsequent reported volunteer behavior. Intention was, in turn, predicted by social norms (both subjective and behavioral), perceived behavioral control, and moral obligation, with the effect of attitude being mediated through moral obligation.
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Research on descriptive norms has focused typically on the prediction of anti-social behaviours, with little research on the prediction of pro-social or altruistic behaviours.
“Moreover, research on descriptive norms has focused typically on the prediction of anti-social behaviours such as littering behaviour (Cialdini et al., 1990) or illicit drug use (McMillan & Conner, 2003), with little research on the prediction of pro-social or altruistic behaviours (cf. Warburton & Terry, 2000).”
From Social influence in the theory of planned behaviour: The role of descriptive, injunctive, and in-group norms (2009) · cites this paper as Warburton & Terry, 2000
Cites
The theory of planned behavior
Ajzen, I. (1991) · Organizational Behavior and Human Decision Processes · doi:10.1016/0749-5978(91)90020-t · Cited by 90,587 · see citing works
From Intentions to Actions: A Theory of Planned Behavior
Ajzen, I. (1985) · Action Control · doi:10.1007/978-3-642-69746-3_2 · Cited by 19,057 · see citing works
The Theory of Planned Behavior: A Review of its Applications to Health-Related Behaviors
Godin, G., & Kok, G. (1996) · American Journal of Health Promotion · doi:10.4278/0890-1171-11.2.87 · Cited by 3,185 · see citing works
Group norms and the attitude-behavior relationship: A role for group identification
Terry, D. J., & Hogg, M. A. (1996) · Personality and Social Psychology Bulletin · doi:10.1177/0146167296228002 · Cited by 1,444 · see citing works
Self-citationPredicting dishonest actions using the theory of planned behavior
Beck, L., & Ajzen, I. (1991) · Journal of Research in Personality · doi:10.1016/0092-6566(91)90021-h · Cited by 1,325 · see citing works
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White, K. M., Smith, J. R., Terry, D. J., Greenslade, J. H., & McKimmie, B. M. (2009) · British Journal of Social Psychology · doi:10.1348/014466608x295207 · Cited by 527 · see citing works
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- Authors
- Warburton, J., & Terry, D. J.
- Affiliations
- The University of Queensland (AU)
- ORCID
- Warburton, Jeni
- Venue
- Basic and Applied Social Psychology
- Publisher
- Informa UK Limited
- Published
- 2000-09
- Volume
- 22
- Issue
- 3
- Pages
- 245-257
- ISSN
- 0197-3533 (ISSN-L)
- 1532-4834
- OpenAlex
- W2003088996
- Cited by
- 217
- References
- 5
- Citations by year
- 2026: 3 · 2025: 4 · 2024: 4 · 2023: 11 · 2022: 13 · 2021: 17 · 2020: 10 · 2019: 10 · 2018: 11 · 2017: 11 · 2016: 10 · 2015: 15 · 2014: 18 · 2013: 12 · 2012: 10
- FWCI
- 9.75
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Basic and Applied Social Psychology (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Nonprofit Sector and Volunteering
- Social Sciences › Psychology › Neuropsychology and Physiological Psychology › Aging and Gerontology Research
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Keywords
- volunteering, older adults, theory of planned behavior, volunteer intention, social norms, perceived behavioral control, moral obligation, attitudes, intention-behavior relationship
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