The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
A Statistical Measure of a Population’s Propensity to Engage in Post-Purchase Online Word-of-Mouth
Open accessAbstract
The emergence of online communities has enabled firms to monitor consumer-generated online word-of-mouth (WOM) in real-time by mining publicly available information from the Internet. A prerequisite for harnessing this new ability is the development of appropriate WOM metrics and the identification of relationships between such metrics and consumer behavior. Along these lines this paper introduces a metric of a purchasing population’s propensity to rate a product online. Using data from a popular movie website we find that our metric exhibits several relationships that have been previously found to exist between aspects of a product and consumers’ propensity to engage in offline WOM about it. Our study, thus, provides positive evidence for the validity of our metric as a proxy of a population’s propensity to engage in post-purchase online WOM. Our results also suggest that the antecedents of offline and online WOM exhibit important similarities.
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Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004) · Journal of Interactive Marketing · doi:10.1002/dir.10073 · Cited by 5,916
A Simple Test for Heteroscedasticity and Random Coefficient Variation
Breusch, T. S., & Pagan, A. R. (1979) · Econometrica · doi:10.2307/1911963 · Cited by 5,647
Cited by
On Product Uncertainty in Online Markets: Theory and Evidence1
Dimoka, A., Hong, Y., & Pavlou, P. A. (2012) · MIS Quarterly · doi:10.2307/41703461 · Cited by 682
Online Product Opinions: Incidence, Evaluation, and Evolution
Moe, W. W., & Schweidel, D. A. (2012) · Marketing Science · doi:10.1287/mksc.1110.0662 · Cited by 616
Vocal Minority and Silent Majority: How Do Online Ratings Reflect Population Perceptions of Quality?
Gao, G. (., Greenwood, B. N., Agarwal, R., & McCullough, P. (2015) · SSRN Electronic Journal · doi:10.2139/ssrn.2629837 · Cited by 278
Metadata
- Authors
- Dellarocas, C., & Narayan, R.
- Venue
- Statistical Science
- Publisher
- Institute of Mathematical Statistics
- Published
- 2006-05-01
- Volume
- 21
- Issue
- 2
- Pages
- 277-285
- ISSN
- 0883-4237 (ISSN-L)
- OpenAlex
- W2020951006
- Cited by
- 173
- References
- 2
- FWCI
- 16.14
- Type
- journal article
- Language
- en
- Open access
- bronze
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- Dellarocas, C., & Narayan, R. (2006). A Statistical Measure of a Population’s Propensity to Engage in Post-Purchase Online Word-of-Mouth. Statistical Science. https://doi.org/10.1214/088342306000000169
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