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Cited by 380

The DOI matches its Crossref record; 44 of the 44 references it cites were found in a registry or an index.

Observational Learning: Evidence from a Randomized Natural Field Experiment

Cai, Hongbin, Chen, Yuyu, Fang, Hanming·2009·American Economic Review
DOI 10.1257/aer.99.3.864
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Abstract

We report results from a randomized natural field experiment conducted in a restaurant dining setting to distinguish the observational learning effect from the saliency effect. We find that, when customers are given ranking information of the five most popular dishes, the demand for those dishes increases by 13 to 20 percent. We do not find a significant saliency effect. We also find modest evidence that the observational learning effects are stronger among infrequent customers, and that dining satisfaction is increased when customers are presented with the information of the top five dishes, but not when presented with only names of some sample dishes. (JEL C93, D83)

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Metadata

Authors
Cai, H., Chen, Y., & Fang, H.
Venue
American Economic Review
Publisher
American Economic Association
Published
2009-05-01
Volume
99
Issue
3
Pages
864-882
ISSN
0002-8282
DOI
10.1257/aer.99.3.864
OpenAlex
W3122338966
Cited by
380
References
44
FWCI
8.20
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Observational Learning: Evidence from a Randomized Natural Field Experiment. https://app.cochat.ai/papers/10.1257/aer.99.3.864
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Cai, H., Chen, Y., & Fang, H. (2009). Observational Learning: Evidence from a Randomized Natural Field Experiment. American Economic Review. https://doi.org/10.1257/aer.99.3.864

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.