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Cited by 278

The DOI matches its Crossref record; 30 of the 30 references it cites were found in a registry or an index.

Political Campaigns and Big Data

Open access
Nickerson, David W., Rogers, Todd·2014·Journal of Economic Perspectives

Abstract

Modern campaigns develop databases of detailed information about citizens to inform electoral strategy and to guide tactical efforts. Despite sensational reports about the value of individual consumer data, the most valuable information campaigns acquire comes from the behaviors and direct responses provided by citizens themselves. Campaign data analysts develop models using this information to produce individual-level predictions about citizens' likelihoods of performing certain political behaviors, of supporting candidates and issues, and of changing their support conditional on being targeted with specific campaign interventions. The use of these predictive scores has increased dramatically since 2004, and their use could yield sizable gains to campaigns that harness them. At the same time, their widespread use effectively creates a coordination game with incomplete information between allied organizations. As such, organizations would benefit from partitioning the electorate to not duplicate efforts, but legal and political constraints preclude that possibility.

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Metadata

Authors
Nickerson, D. W., & Rogers, T.
Venue
Journal of Economic Perspectives
Published
2014-05-01
Volume
28
Issue
2
Pages
51-74
ISSN
0895-3309 (ISSN-L)
OpenAlex
W1990170056
Cited by
278
References
30
FWCI
100.05
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Political Campaigns and Big Data. https://app.cochat.ai/papers/10.1257/jep.28.2.51
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Nickerson, D. W., & Rogers, T. (2014). Political Campaigns and Big Data. Journal of Economic Perspectives. https://doi.org/10.1257/jep.28.2.51

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.