The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
How Is the Mobile Internet Different? Search Costs and Local Activities
Abstract
We explore how Internet browsing behavior varies between mobile phones and personal computers. Smaller screen sizes on mobile phones increase the cost to the user of browsing for information. In addition, a wider range of offline locations for mobile Internet usage suggests that local activities are particularly important. Using data on user behavior at a (Twitter-like) microblogging service, we exploit exogenous variation in the ranking mechanism of posts to identify the ranking effects. We show that (1) ranking effects are higher on mobile phones suggesting higher search costs: links that appear at the top of the screen are especially likely to be clicked on mobile phones and (2) the benefit of browsing for geographically close matches is higher on mobile phones: stores located in close proximity to a user's home are much more likely to be clicked on mobile phones. Thus, the mobile Internet is somewhat less “Internet-like”: search costs are higher and distance matters more. We speculate on how these changes may affect the future direction of Internet commerce.
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Cites
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Self-citation
Cited by
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Kannan, P. K., & Li, H. “. (2017) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2016.11.006 · Cited by 1,707
On the Go: how mobile shopping affects customer purchase behavior.
Wang, R. J.-H., Malthouse, E. C., & Krishnamurthi, L. (2015) · Journal of Retailing · doi:10.1016/j.jretai.2015.01.002 · Cited by 559
Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?
Toubia, O., & Stephen, A. T. (2013) · Marketing Science · doi:10.1287/mksc.2013.0773 · Cited by 484
Chopdar, P. K., Korfiatis, N., Sivakumar, V. J., & Lytras, M. D. (2018) · Computers in Human Behavior · doi:10.1016/j.chb.2018.04.017 · Cited by 468
Ursu, R. M. (2018) · Marketing Science · doi:10.1287/mksc.2017.1072 · Cited by 328
Metadata
- Authors
- Ghose, A., Goldfarb, A., & Han, S. P.
- Venue
- Information Systems Research
- Published
- 2013-09
- Volume
- 24
- Issue
- 3
- Pages
- 613-631
- ISSN
- 1047-7047 (ISSN-L)
- 1526-5536
- OpenAlex
- W2132534623
- Cited by
- 526
- References
- 5
- FWCI
- 63.78
- Type
- journal article
- Language
- en
- Open access
- closed
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