The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
Sequential and Temporal Dynamics of Online Opinion
Open accessAbstract
We investigate the evolution of online ratings over time and sequence. We first establish that there exist two distinct dynamic processes, one as a function of the amount of time a book has been available for review and another as a function of the sequence of reviews themselves. We find that, once we control for calendar date, the residual average temporal pattern is increasing. This is counter to existing findings that suggest that without this calendar-date control, the pattern is decreasing. With respect to sequential dynamics, we find that ratings decrease: the nth rating is, on average, lower than the n-1th when controlling for time, reviewer effects, and book effects. We test and find some support for existing theories for this decline based on motivation. We then offer two additional explanations for this “order effect.” We find support for the idea that one's ability to assess the diagnosticity of previous reviews decreases: when previous reviewers are very different, more reviews may thus lead to more purchase errors and lower ratings.
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Burt, R. S. (1992) · doi:10.4159/9780674029095 · Cited by 9,093
The Effect of Word of Mouth on Sales: Online Book Reviews
Chevalier, J. A., & Mayzlin, D. (2006) · Journal of Marketing Research · doi:10.1509/jmkr.43.3.345 · Cited by 6,003
Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market
Salganik, M. J., Dodds, P. S., & Watts, D. J. (2006) · Science · doi:10.1126/science.1121066 · Cited by 2,231 · cited 1×
“2007), music (Salganik et al. 2006), books (Chevalier and Mayzlin 2006), medical products (Zhang 2010, Manchanda et al.”
BackgroundOpinion Leadership and Social Contagion in New Product Diffusion
Iyengar, R., Van den Bulte, C., & Valente, T. W. (2011) · Marketing Science · doi:10.1287/mksc.1100.0566 · Cited by 996
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test
Godes, D., & Mayzlin, D. (2009) · Marketing Science · doi:10.1287/mksc.1080.0444 · Cited by 837
Self-citationThe Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth
Villanueva, J., Yoo, S., & Hanssens, D. M. (2008) · Journal of Marketing Research · doi:10.1509/jmkr.45.1.48 · Cited by 559
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Uniting the Tribes: Using Text for Marketing Insight
Berger, J., Humphreys, A., Ludwig, S., Moe, W. W., Netzer, O., & Schweidel, D. A. (2020) · Journal of Marketing · doi:10.1177/0022242919873106 · Cited by 742
Vocal Minority and Silent Majority: How Do Online Ratings Reflect Population Perceptions of Quality?
Gao, G. (., Greenwood, B. N., Agarwal, R., & McCullough, P. (2015) · SSRN Electronic Journal · doi:10.2139/ssrn.2629837 · Cited by 278
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Metadata
- Authors
- Godes, D., & Silva, J. C.
- Venue
- Marketing Science
- Published
- 2012-05
- Volume
- 31
- Issue
- 3
- Pages
- 448-473
- ISSN
- 0732-2399 (ISSN-L)
- 1526-548X
- OpenAlex
- W2150901716
- Cited by
- 441
- References
- 6
- FWCI
- 53.58
- Type
- journal article
- Language
- en
- Open access
- green
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