Economics of ransomware: Risk interdependence and large-scale attacks
Abstract
Recently, the development of ransomware strains and changes in the marketplace for malware have greatly reduced the entry barrier for attackers to conduct large-scale ransomware attacks. In this paper, we examine how this mode of cyberattack impacts software vendors and consumer behavior. When victims face an added option to mitigate losses via a ransom payment, both the equilibrium market size and the vendor’s profit under optimal pricing can actually increase in the ransom demand. Profit can also increase in the scale of residual losses following a ransom payment (which reflect the trustworthiness of the ransomware operator). We show that for intermediate levels of risk, the vendor restricts software adoption by substantially hiking up price. This lies in stark contrast to outcomes in a benchmark case involving traditional malware (non-ransomware) where the vendor decreases price as security risk increases. Social welfare is higher under ransomware compared with the benchmark in both sufficiently low- and high-risk settings. However, for intermediate risk, it is better from a social standpoint if consumers do not have an option to pay ransom. We also show that the expected ransom paid is nonmonotone in risk, increasing when risk is moderate despite a decreasing ransom-paying population. For ransomware attacks on other vectors (beyond patchable vulnerabilities), there can still be an incentive to hike price. However, market size and profits instead weakly decrease in the ransom amount. When studying a generalized model that includes both traditional and ransomware attacks, our results remain robust to a wide range of scenarios, including threat landscapes where ransomware has only a small presence. This paper was accepted by Kartik Hosanagar, information systems. Funding: This work has been supported by the Haskayne School of Business' Dean's Research Grant and by an award from the Georgia Institute of Technology Center of International Business Education & Research as part of its funded research program. Supplemental Material: The online appendix is available at https://doi.org/10.1287/mnsc.2022.4300 .
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Ransomware attacks raise questions about the reliability of financial reporting data and result in significant financial and reputational harm to companies that fall victim to them.
“Ransomware attacks raise questions about the reliability of financial reporting data, and they result in significant financial and reputational harm to companies that fall victim to them (August, Dao, and Niculescu 2022).”
From Colonial Pipeline: Responding to a Ransomware Attack in the Energy Sector (2026) · cites this paper as August, Dao, and Niculescu 2022
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Colonial Pipeline: Responding to a Ransomware Attack in the Energy Sector
Janvrin, D. J., Boss, S. R., & Gray, J. (2026) · Issues in Accounting Education · doi:10.2308/issues-2025-014 · Cited by 1 · see citing works
- Authors
- August, T., Dao, D., & Niculescu, M. F.
- Affiliations
- University of California San Diego (US)
- University of Calgary (CA)
- Georgia Institute of Technology (US)
- Venue
- Management Science
- Published
- 2022-12
- Volume
- 68
- Issue
- 12
- Pages
- 8979-9002
- ISSN
- 0025-1909 (ISSN-L)
- 1526-5501
- OpenAlex
- W4220970108
- Cited by
- 37
- References
- 37
- Citations by year
- 2026: 13 · 2025: 9 · 2024: 11 · 2023: 2 · 2022: 1 · 2020: 1
- FWCI
- 5.69
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Management Science (publishedVersion)
- Topics
- Physical Sciences › Computer Science › Information Systems › Information and Cyber Security
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Law › Cybercrime and Law Enforcement Studies
- Keywords
- ransomware, ransom payments, software companies, securities pricing, risk interdependence, consumer behavior, social welfare (welfare economics), security risks, software adoption, optimal pricing
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