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Cited by 472

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

Database Models and Managerial Intuition: 50% Model + 50% Manager

Blattberg, Robert C., Hoch, Stephen J.·1990·Management Science

Abstract

We focus on ways of combining simple database models with managerial intuition. We present a model and method for isolating managerial intuition. For five different business forecasting situations, our results indicate that a combination of model and manager always outperforms either of these decision inputs in isolation, an average R 2 increase of 0.09 (16%) above the best single decision input in cross-validated model analyses. We assess the validity of an equal weighting heuristic, 50% model + 50% manager, and then discuss why our results might differ from previous research on expert judgment.

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Crossref · 10.1287/mnsc.36.8.887

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Metadata

Authors
Blattberg, R. C., & Hoch, S. J.
Venue
Management Science
Published
1990-08
Volume
36
Issue
8
Pages
887-899
ISSN
  • 0025-1909 (ISSN-L)
  • 1526-5501
OpenAlex
W2104546629
Cited by
472
References
1
FWCI
7.78
Type
journal article
Language
en
Open access
closed

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