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Cited by 376

The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.

The Role of the Management Sciences in Research on Personalization

Open access
Murthi, B. P. S., Sarkar, Sumit·2003·Management Science
DOI 10.1287/mnsc.49.10.1344.17313
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Abstract

We present a review of research studies that deal with personalization and synthesize current knowledge about these areas. We identify issues that we envision will be of interest to researchers working in the management sciences, taking an interdisciplinary approach that spans the areas of economics, marketing, information technology (IT), and operations research. We present a framework for personalization that allows us to identify key players in the personalization process as well as key stages of personalization. The framework enables us to examine the strategic role of personalization in the interactions between a firm and other key players in the firm's value system. We conceptualize the personalization process as consisting of three stages: (1) learning about consumer preferences, (2) matching offerings to customers, and (3) evaluation of the learning and matching processes. This review focuses on the learning stage, with an emphasis on utility-based approaches to estimate preference functions using data on customer interactions with a firm.

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Cited by

Metadata

Authors
Murthi, B. P. S., & Sarkar, S.
Venue
Management Science
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Published
2003-10
Volume
49
Issue
10
Pages
1344-1362
ISSN
  • 0025-1909 (ISSN-L)
  • 1526-5501
DOI
10.1287/mnsc.49.10.1344.17313
OpenAlex
W1557681559
Cited by
376
References
7
FWCI
29.97
Type
journal article
Language
en
Open access
green

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.