The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Perceived Risk and Risk Reduction in Holiday Purchases: A Cross-Cultural and Gender Analysis
Abstract
This study addressed three under-researched areas of marketing, namely: cultural and gender effects on risk perception and risk reduction in package holiday purchasing using Hofstede's framework. The research identified a list of 43 risk factors and 15 risk reducers which varied significantly between cultures and genders. Cypriot males perceived significantly less risk than Cypriot females. However, across the whole sample, Cypriot respondents perceived more risk than UK respondents. The whole sample findings were in keeping with expectations based on Hofstede's (1980) work, whilst the sub-sample findings were not, raising questions regarding the pace and effect of cultural change. Practical implications for travel marketers are discussed.
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Citations
Cites
Reconceptualizing the Determinants of Risk Behavior
Sitkin, S. B., & Pablo, A. L. (1992) · The Academy of Management Review · doi:10.2307/258646 · Cited by 2,057
Risk Perceptions and Pleasure Travel: An Exploratory Analysis
Roehl, W. S., & Fesenmaier, D. R. (1992) · Journal of Travel Research · doi:10.1177/004728759203000403 · Cited by 868
Perceived risk: The concept and its measurement
Dowling, G. R. (1986) · Psychology & Marketing · doi:10.1002/mar.4220030307 · Cited by 551
Cited by
Taras, V., Kirkman, B. L., & Steel, P. (2010) · Journal of Applied Psychology · doi:10.1037/a0018938 · Cited by 1,160
The impact of culture and gender on web sites: an empirical study
Simon, S. J. (2000) · ACM SIGMIS Database: the DATABASE for Advances in Information Systems · doi:10.1145/506740.506744 · Cited by 353
A cross-cultural investigation of consumer e-shopping adoption
Choi, J., & Geistfeld, L. V. (2004) · Journal of Economic Psychology · doi:10.1016/j.joep.2003.08.006 · Cited by 210
Applying TAM to e-services adoption: the moderating role of perceived risk
Featherman, M., & Fuller, M. (2003) · 36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the · doi:10.1109/hicss.2003.1174433 · Cited by 122
Metadata
- Authors
- Mitchell, V. W., & Vassos, V.
- Venue
- Journal of Euromarketing
- Publisher
- IMDA Press
- Published
- 1998-01-06
- Volume
- 6
- Issue
- 3
- Pages
- 47-79
- ISSN
- 1049-6483 (ISSN-L)
- 1528-6967
- OpenAlex
- W2060678699
- Cited by
- 209
- References
- 3
- FWCI
- 4.31
- Type
- journal article
- Language
- en
- Open access
- closed
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- Mitchell, V. W., & Vassos, V. (1998). Perceived Risk and Risk Reduction in Holiday Purchases: A Cross-Cultural and Gender Analysis. Journal of Euromarketing. https://doi.org/10.1300/j037v06n03_03
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
