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Cited by 353

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The impact of culture and gender on web sites: an empirical study

Simon, Steven John·2000·ACM SIGMIS Database: the DATABASE for Advances in Information Systems
DOI 10.1145/506740.506744
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Abstract

The growth of electronic commerce, in particular business-to-consumer, has been explosive during the last few years. Until recently, the Web community has been a male dominated western-oriented society, with the design of Web sites reflecting that homogenous audience. Using an adapted version of Hofstede's dimensions as a means of differentiation, this study explores the perception and satisfaction levels of one hundred and sixty subjects on four web sites. Analysis indicates that perception and satisfaction differences exist between the cultural clusters and gender groups within those cultures --- Asia, Europe, Latin & South America, and North America. In particular, the perceptions of the Asian and Latin/South American were found to be similar, as were the perceptions of the Europeans and North Americans. Qualitative analysis indicates that females within certain cultures have widely different preferences from their male counterparts regarding web site attributes.

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Metadata

Authors
Simon, S. J.
Venue
ACM SIGMIS Database: the DATABASE for Advances in Information Systems
Publisher
Association for Computing Machinery (ACM)
Published
2000-12-31
Volume
32
Issue
1
Pages
18-37
ISSN
  • 0095-0033 (ISSN-L)
  • 1532-0936
DOI
10.1145/506740.506744
OpenAlex
W2081293903
Cited by
353
References
7
FWCI
4.19
Type
journal article
Language
en
Open access
closed
Licence
www.acm.org/publications/policies/copyright_policy#Background (vor)

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Simon, S. J. (2000). The impact of culture and gender on web sites: an empirical study. ACM SIGMIS Database: the DATABASE for Advances in Information Systems. https://doi.org/10.1145/506740.506744

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