Reconceptualizing the Determinants of Risk Behavior
Abstract
Past research has resulted in contradictory findings concerning the effect of risk on decision-making behavior in organizations. This article proposes a model that reconciles these unresolved contradictions by examining the usefulness of placing risk propensity and risk perception in a more central role than has been previously recognized. Based on this analysis, it is posited that risk propensity dominates both the actual and perceived characteristics of the situation as a determinant of risk behavior. Propositions derived from the conceptual model provide an agenda for future research on individual risk behavior in organizational settings.
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Sitkin and Pablo (1992) suggest that the same scenario for a risk-taking decision, if framed negatively by stressing loss, leads to a higher chance of conducting the risk-taking behavior than if framed positively.
“Consistent with the theory, Sitkin and Pablo (1992) in their study on risk-taking behavior, suggest that the same scenario for a risk-taking decision, if framed negatively to people by stressing loss, would lead to a higher chance of them conducting the risktaking behavior, than if it is framed positively.”
From Trust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms1 (2014) · cites this paper as Sitkin and Pablo (1992)
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- Authors
- Sitkin, S. B., & Pablo, A. L.
- Affiliations
- The University of Texas at Austin (US)
- University of Calgary (CA)
- ORCID
- Sitkin, Sim B.
- Venue
- The Academy of Management Review
- Publisher
- Academy of Management
- Published
- 1992-01
- Volume
- 17
- Issue
- 1
- Pages
- 9
- ISSN
- 0363-7425 (ISSN-L)
- OpenAlex
- W2061960606
- Cited by
- 2,057
- References
- 3
- Citations by year
- 2026: 58 · 2025: 69 · 2024: 109 · 2023: 102 · 2022: 118 · 2021: 106 · 2020: 90 · 2019: 87 · 2018: 81 · 2017: 92 · 2016: 102 · 2015: 91 · 2014: 105 · 2013: 84 · 2012: 85
- FWCI
- 7.67
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Academy of Management Review (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Management Science and Operations Research › Leadership, Behavior, and Decision-Making Studies
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Sociology and Political Science › Risk Perception and Management
- Keywords
- risk-taking, risk propensity, risk perception, decision-making, organizational behavior, conceptual model
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