Cited by 91Franchising Strategies and PerformanceEntrepreneurship Studies and InfluencesBusiness Strategy and Innovation

The DOI matches its Crossref record.

Chains Within Chains: The Role of Multi-Unit Franchisees

Bradach, Jeffrey L.·1995·Journal of Marketing Channels

Abstract

The literature on franchising has largely ignored one of its distinguishing features: the ownership of multiple units by a single franchisee. Based on the findings of an in-depth field study, this article argues that multi-unit franchisees outperform single unit franchisees in meeting several important management challenges facing chain organizations, which helps explain the prevalence of this form of franchising.

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Crossref · 10.1300/j049v04n01_05

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Metadata

Authors
Bradach, J. L.
Affiliations
Harvard University (US)
Corresponding author
Bradach, Jeffrey L.
Venue
Journal of Marketing Channels
Published
1995-01
Volume
4
Issue
1-2
Pages
65-81
ISSN
  • 1046-669X (ISSN-L)
  • 1540-7039
OpenAlex
W1498583823
Cited by
91
References
0
Citations by year
2025: 2 · 2024: 1 · 2023: 3 · 2022: 1 · 2021: 3 · 2020: 2 · 2019: 2 · 2018: 3 · 2017: 2 · 2016: 5 · 2015: 3 · 2014: 5 · 2013: 5 · 2012: 5
FWCI
8.89
Type
journal article
Language
en
Open access
closed
Locations
Journal of Marketing Channels (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Franchising Strategies and Performance
  • Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Entrepreneurship Studies and Influences
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategy and Innovation
Keywords
franchising, franchisee performance, chain management, chain organization

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