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Cited by 211

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

Dimensions of Business and Nonprofit Collaborative Relationships

Wymer, Walter W., Samu, Sridhar·2003·Journal of Nonprofit & Public Sector Marketing

Abstract

SUMMARY Collaborative relationships between businesses and nonprofits have grown tremendously in the last few years. These cross-sector alliances are different from within-sector alliances (business-business alliances) which has been examined in prior research, and include corporate philanthropy, corporate foundations, licensing agreements, sponsorships, transaction based promotions, joint issue promotions, and joint ventures. This paper discusses the growth, size, and scope of various business and nonprofit collaborative relationships and develops a typology of these relationships. Motivations for business-nonprofit collaborations and expected outcomes are presented as well as fruitful topics for further investigation.

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Metadata

Authors
Wymer, W. W., & Samu, S.
Venue
Journal of Nonprofit & Public Sector Marketing
Published
2003-02-03
Volume
11
Issue
1
Pages
3-22
ISSN
  • 1049-5142 (ISSN-L)
  • 1540-6997
OpenAlex
W2008200571
Cited by
211
References
1
FWCI
16.70
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Dimensions of Business and Nonprofit Collaborative Relationships. https://app.cochat.ai/papers/10.1300/j054v11n01_02
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Wymer, W. W., & Samu, S. (2003). Dimensions of Business and Nonprofit Collaborative Relationships. Journal of Nonprofit & Public Sector Marketing. https://doi.org/10.1300/j054v11n01_02

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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