Factors Affecting Intention to Purchase Green Products in Vietnam

The theory of planned behavior

Ajzen, I. (1991) · Organizational Behavior and Human Decision Processes · doi:10.1016/0749-5978(91)90020-t · Cited by 90,587 · see citing works

Perceived usefulness, perceived ease of use, and user acceptance of information technology

Davis, F. D. (1989) · MIS Quarterly · doi:10.2307/249008 · Cited by 68,483 · see citing works

User Acceptance of Information Technology: Toward A Unified View1

Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003) · MIS Quarterly · doi:10.2307/30036540 · Cited by 45,035 · see citing works

From Intentions to Actions: A Theory of Planned Behavior

Ajzen, I. (1985) · Action Control · doi:10.1007/978-3-642-69746-3_2 · Cited by 19,057 · see citing works

Psychometric theory

Nunnally, J. C. 1.-1., & Bernstein, I. H. (1994) · Cited by 9,365 · see citing works

Structural Equation Modelling: Guidelines for Determining Model Fit

Hooper, D., Coughlan, J., & Mullen, M. R. (2008) · Dublin Institute of Technology · doi:10.21427/d7cf7r · Cited by 8,746 · see citing works

Normative Influences on Altruism

Schwartz, S. H. (1977) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60358-5 · Cited by 5,364 · see citing works

A Bayesian analysis of attribution processes.

Ajzen, I., & Fishbein, M. (1975) · Psychological Bulletin · doi:10.1037/h0076477 · Cited by 1,486 · see citing works

Determinants of consumers’ green purchase behavior in a developing nation: applying and extending the theory of planned behavior

Yadav, R., & Pathak, G. S. (2017) · Ecological Economics · doi:10.1016/j.ecolecon.2016.12.019 · Cited by 1,318 · see citing works

Measuring inequality with asset indicators

McKenzie, D. J. (2005) · Journal of Population Economics · doi:10.1007/s00148-005-0224-7 · Cited by 704 · see citing works

Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism

Panda, T. K., Kumar, A., Jakhar, S., Luthra, S., Garza-Reyes, J. A., Kazancoglu, I., & Nayak, S. S. (2020) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2019.118575 · Cited by 456 · see citing works

Organic purchasing motivations and attitudes: are they ethical?

McEachern, M. G., & McClean, P. (2002) · International Journal of Consumer Studies · doi:10.1046/j.1470-6431.2002.00199.x · Cited by 380 · see citing works

Influences of environmental and hedonic motivations on intention to purchase green products: An extension of the theory of planned behavior

Choi, D., & Johnson, K. K. P. (2019) · Sustainable Production and Consumption · doi:10.1016/j.spc.2019.02.001 · Cited by 377 · see citing works

Antecedents of Egyptian Consumers' Green Purchase Intentions

Mostafa, M. M. (2006) · Journal of International Consumer Marketing · doi:10.1300/j046v19n02_06 · Cited by 329 · see citing works

Consumer’s intention to purchase green furniture: Do health consciousness and environmental awareness matter?

Xu, X., Wang, S., & Yu, Y. (2019) · The Science of The Total Environment · doi:10.1016/j.scitotenv.2019.135275 · Cited by 329 · see citing works

Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty

Chen, Y., Huang, A.-F., Wang, T., & Chen, Y.-R. (2018) · Total Quality Management & Business Excellence · doi:10.1080/14783363.2018.1426450 · Cited by 271 · see citing works

A strategic approach to social sustainability – Part 2: a principle-based definition

Missimer, M., Robèrt, K., & Broman, G. I. (2016) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2016.04.059 · Cited by 216 · see citing works

Measuring and improving customer retention at authorised automobile workshops after free services

Kumar, A., V, Luthra, S., Khandelwal, D. K., Mehta, R., Chaudhary, N., & Bhatia, S. (2017) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2017.07.007 · Cited by 61 · see citing works

Key Determinants of Repurchase Intention toward Organic Cosmetics

NGUYEN, P. N. D., NGUYEN, V. T., & Vo, N. N. T. (2019) · Journal of Asian Finance Economics and Business · doi:10.13106/jafeb.2019.vol6.no3.205 · Cited by 45 · see citing works

Qualifying Purchase Intentions Using Queueing Theory

Tırtıroğlu, E., & Elbeck, M. (2008) · Cited by 36 · see citing works

Going beyond Border? Intention to Use International Bank Cards in Vietnam

Trung, D. P. T., NGUYEN, T. T. H., & Tuan Anh, B. U. I. (2019) · Journal of Asian Finance Economics and Business · doi:10.13106/jafeb.2019.vol6.no3.315 · Cited by 24 · see citing works

An Empirical Study about the Influence of Country Personality and Product Involvement on Consumer’s Purchase and Visit Intentions

Sousa, A., Nobre, H. M., & Farhangmehr, M. (2018) · Journal of Asian Finance Economics and Business · doi:10.13106/jafeb.2018.vol5.no3.65 · Cited by 9 · see citing works

Green Purchasing: Past, Present and Future

Hazaea, S. A., Al‐Matari, E. M., Zedan, K., Khatib, S. F. A., Zhu, J., & Amosh, H. A. A. (2022) · Sustainability · doi:10.3390/su14095008 · Cited by 89 · see citing works

Investigating consumers' behavioral intentions toward suboptimal produce: an extended theory of planned behavior – a cross-cultural study

Adel, A. M., Dai, X., & Roshdy, R. S. (2021) · British Food Journal · doi:10.1108/bfj-03-2021-0211 · Cited by 66 · see citing works

The Impact of Information Overload of E-Commerce Platform on Consumer Return Intention: Considering the Moderating Role of Perceived Environmental Effectiveness

Lv, J., & Liu, X. (2022) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph19138060 · Cited by 61 · see citing works

Factors influencing healthy product consumer behavior: an integrated model of purchase intention

Pérez, J. M., Acevedo-Duque, Á., García-Salirrosas, E. E., Escobar‐Farfán, M., Esponda-Pérez, J. A., Vargas, E. C., Becerra, R. M. Á., & de Fortoul, S. A. (2025) · Frontiers in Public Health · doi:10.3389/fpubh.2025.1576427 · Cited by 34 · see citing works

Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness

Escobar-Farfán, M., García-Salirrosas, E. E., Guerra-Velásquez, M., Veas-González, I., Gómez-Bayona, L., & Gallardo-Canales, R. (2025) · Nutrients · doi:10.3390/nu17071140 · Cited by 36 · see citing works

Organic food purchases: does green trust play a part?

Rashid, I., & Lone, A. H. (2023) · Asia-Pacific Journal of Business Administration · doi:10.1108/apjba-11-2022-0506 · Cited by 36 · see citing works

Effects of Environmental Sustainability Awareness and Altruism on Green Purchase Intention and Brand Evangelism

Graduate School of Business, H. A. U., Guiao, B. G. M., Lacap, J. P. G., & Graduate School of Business, H. A. U. (2022) · Asian Journal of Business Research · doi:10.14707/ajbr.220134 · Cited by 29 · see citing works

The Impact of Social Media Platforms ‘Facebook and Instagram’ in Influencing Purchasing Behaviour of Green Products

Tazeen, F., & Mullick, N. H. (2023) · Vision The Journal of Business Perspective · doi:10.1177/09722629221133960 · Cited by 20 · see citing works

Intención de compra de productos verdes de acuerdo con la Teoría del Comportamiento Planeado: Incorporación de la obligación moral al modelo

Pérez, J. M., Núñez, J. B. A., & Müller-Pérez, S. (2021) · RAN Revistas Academia y Negocios · doi:10.29393/ran6-2icjm30002 · Cited by 19 · see citing works

The Impact of Corporate Greenwashing Behavior on Consumers' Purchase Intentions of Green Electronic Devices: An Empirical Study in Vietnam

Hương, N. T. T., Nguyen, K. O., Cao, T. K., & Le, V. (2021) · Journal of Asian Finance Economics and Business · doi:10.13106/jafeb.2021.vol8.no8.0229 · Cited by 17 · see citing works

Young Adults’ Anti-Consumption Tendencies toward Organic Foods in Vietnam: The Mediating Role of Self-Efficacy

Phan, T. A., & Pham, N. B. T. (2023) · SAGE Open · doi:10.1177/21582440231207703 · Cited by 14 · see citing works

Factors Influencing Purchase Intention on Private Label Products

Maharani, N., Helmi, A., Mulyana, A., & Hasan, M. (2020) · Journal of Asian Finance Economics and Business · doi:10.13106/jafeb.2020.vol7.no11.939 · Cited by 13 · see citing works

Factors Affecting Customer Satisfaction When Buying on Facebook in Vietnam

Tha, T. H., Du Kim, D. O., Lan Thi Hoang, B. U. I., & Huong Thi Lan, P. H. A. M. (2020) · Journal of Asian Finance Economics and Business · doi:10.13106/jafeb.2020.vol7.n10.267 · Cited by 12 · see citing works

Green consumption behaviour among higher education students as an approach to achieving sustainable source reduction of marine plastic pollution

Salifu, I., Arthur, F., & Nortey, S. A. (2024) · Young Consumers Insight and Ideas for Responsible Marketers · doi:10.1108/yc-10-2023-1881 · Cited by 16 · see citing works

The Impact of Health Consciousness and Environmental Awareness on Sports Enthusiasts’ Purchase Intentions for Sustainable Sports Products

Li, Y., & An, N. (2025) · World · doi:10.3390/world6010020 · Cited by 10 · see citing works

Environmental Regulations, Green Marketing, and Consumers’ Green Product Purchasing Intention: Evidence from China

Li, X., Wang, C., Li, D., Yang, D., Meng, F. W., & Huang, Y. (2024) · Sustainability · doi:10.3390/su16208987 · Cited by 9 · see citing works

Factors Influence Green Product Consumption Intention in Malaysia: A Structural Approach

Shanmugam, A., Saththsivam, G., Chyi, Y. S., Sin, T. S., & Musa, R. (2022) · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · doi:10.37394/23207.2022.19.59 · Cited by 9 · see citing works

Consumer Behavior and Practices towards Green Marketing of Food Enterprises

Lim, M. H., Rey, C., Zamuco, M. P., & Castaño, M. C. N. (2022) · Journal of Business and Management Studies · doi:10.32996/jbms.2022.4.2.7 · Cited by 8 · see citing works

Factors Affect Green Product Purchase Decisions: The Mediating Role of Green Brand Image

Oanh, T. T. T. (2024) · International Journal of Scientific Research and Management (IJSRM) · doi:10.18535/ijsrm/v12i05.em11 · Cited by 5 · see citing works

Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control

Sriramaneni, S. D., Kotni, V. V. D. P., Babu, G. N. P. V., & Sriramneni, C. (2025) · Revista Galega de Economía · doi:10.15304/rge.34.2.10587 · Cited by 4 · see citing works

The Perspectives of University Academics on Their Intention to Purchase Green Smartphones in Sri Lanka

Kumarasinghe, P. J., Huang, Q., & Rathnayake, N. (2023) · Interdisciplinary Journal of Information Knowledge and Management · doi:10.28945/5160 · Cited by 4 · see citing works

Greenwashing – consumer’s perspective

Mazur-Wierzbicka, E. (2023) · Scientific Papers of Silesian University of Technology Organization and Management Series · doi:10.29119/1641-3466.2022.164.21 · Cited by 4 · see citing works

DO FEMALE GENERATION Z HAVE PURCHASE INTENTION ON GREEN COSMETIC BASED ON THEIR ENVIRONMENTAL KNOWLEDGE, ENVIRONMENTAL CONCERN, HEALTH CONSCIOUSNESS, ATTITUDE AND SUBJECTIVE NORM?

Lius, S., & Salim, L. (2024) · Fokus Ekonomi Jurnal Ilmiah Ekonomi · doi:10.34152/fe.19.1.95-110 · Cited by 3 · see citing works

Promoting the use of sustainable packaging in urban areas: A regulatory policy contribution

Doan, T. M. H., & Thuy, N. B. (2024) · Journal of Governance and Regulation · doi:10.22495/jgrv13i4art3 · Cited by 3 · see citing works

Factors Influencing Green Product Purchase Intention Among Millennial Investors in Real Estate and the Moderating Effect of Green Brand Knowledge: The Case of ABC Group of Companies

Mercado, E. A. (2022) · International Journal of Research Publications · doi:10.47119/ijrp1001051720223630 · Cited by 2 · see citing works

Green Practices in Marketing

Abdulkareem, A. M., & Chakrawal, A. (2022) · Springer eBooks · doi:10.1007/978-981-19-6509-8_15 · Cited by 2 · see citing works

The Effect of Product Development, Health Consciousness on Purchase Intention and Decision

Lasmy, L., Geovanca, C., Gabriel, M., & Ariwati, S. (2023) · International Conference on Industrial Engineering and Operations Management (IEOM) · doi:10.46254/na07.20220149 · Cited by 2 · see citing works

Influencing Generation Z’s Green Purchase Intention: Roles of Awareness and Eco-Labels

Illahi, U. N., Sari, D. K., Ambarwati, R., & Alimova, M. T. (2024) · Jurnal Ilmu Sosial Mamangan · doi:10.22202/mamangan.v13i1.7790 · Cited by 2 · see citing works

Factors that Influence Green Purchase Behavior by Green Purchase Intention on Green Apparel

Lim, I., & Lady, L. (2023) · International Journal of Indonesian Business Review · doi:10.54099/ijibr.v2i1.390 · Cited by 2 · see citing works

CONSUMERS’ BEHAVIOUR AND THEIR WILLINGNESS TO ACCEPT GREEN PACKAGING: A CASE STUDY IN VIETNAM

Thuy, D. T. D., & Thuy, N. B. (2024) · Journal of Law and Sustainable Development · doi:10.55908/sdgs.v12i3.3090 · Cited by 2 · see citing works

Digital Technology Adoption and its Usage Among Unorganized Retailers

Ram, M. K., & Selvabaskar, S. (2022) · Interdisciplinary Research in Technology and Management (IRTM) · doi:10.1109/irtm54583.2022.9791591 · Cited by 2 · see citing works

Assessing the Awareness and Attitudes Towards Green Smartphone Purchase Intention among University Academics in Sri Lanka

Rathnayake, N., Munasinghe, S., Jayasuriya, N., Rajapakse, V., & Dharmapriya, N. (2024) · International Research Conference on Smart Computing and Systems Engineering (SCSE) · doi:10.1109/scse61872.2024.10550879 · Cited by 1 · see citing works

Factors Affecting Purchase Intention with Perceived Quality as a Moderating Variable Using the Planned Behavior Theory Approach

Utama, R. P. (2024) · Lecture notes on data engineering and communications technologies · doi:10.1007/978-981-97-5098-6_3 · Cited by 1 · see citing works

Factors affecting consumers’ green product purchase decisions in Vietnam

Buu, L. T. T., Khanh, L. T. K., & Thuong, N. T. B. (2024) · VNU JOURNAL OF ECONOMICS AND BUSINESS · doi:10.57110/vnu-jeb.v4i4.291 · Cited by 1 · see citing works

How Do Product Positioning and Consumer Knowledge of Green Brands Lead To Purchase Decisions?

Fatmawati, I., & Amudi, N. A. (2023) · Indonesian Journal of Business and Entrepreneurship · doi:10.17358/ijbe.9.2.306 · Cited by 1 · see citing works

DIVULGING YOUNG POPULATION’S WILLINGNESS TO PURCHASE GREEN PRODUCTS

Krings, W. J., Sharmen, S., Faisal-E-Alam, M., & Bhuiyan, A. B. (2024) · Bangladesh Journal of Multidisciplinary Scientific Research · doi:10.46281/bjmsr.v9i3.2237 · Cited by 1 · see citing works

Sustainable Development in the Digital Age: Leveraging Social Networks for Viral Green Product MessagesPreprint

Sobhanifard, Y., & Hatami, M. (2023) · Research Square · doi:10.21203/rs.3.rs-3423200/v1 · Cited by 1 · see citing works

From Screen to Table: Understanding Customer Intentions in GrabFood Adoption

Sandra, O. P., Nasution, M. D. T. P., & Harahap, R. (2024) · International Journal of Business Law and Education · doi:10.56442/ijble.v5i2.704

Mapping the Landscape of Green Studies: A Bibliometric Analysis of Research Trends and Future Directions in Underdeveloped Countries

Aflak, A. A., & Gawshinde, S. (2024) · Abhigyan · doi:10.1177/09702385241256013

The Effect Of Product Development, Price, And After-Sales Service On Purchase Intention Mediated By Electronic Word Of Mouth On Ryu Brand Power Tool Products In Jakarta, Indonesia

Nurdjaman, D., & Pardede, R. (2024) · Journal of Social Science (JoSS) · doi:10.57185/joss.v3i9.360

The Mediating Role of Brand Preference on the Sustainable Buying Behaviour of Branded Organic Food

Jose, J., -, E. S., Bose, J., & Vincent, B. (2024) · Studies in systems, decision and control · doi:10.1007/978-3-031-67890-5_63

Towards a Greener Future: Factors Impacting Eco-Friendly Shopping Bag Adoption in Retail Sector

Faza, S. M., Putri, E. I. K., & Buitenzorgy, M. (2024) · Journal of Consumer Sciences · doi:10.29244/jcs.9.3.428-450

Role of Egoistic and Altruistic Values on Green Real Estate Purchase Intention Among Young Consumers: A Pro-Environmental, Self-Identity-Mediated Model

Roslin, P., Davidson, B. G., George, J. P., & Muttungal, P. V. (2025) · Real Estate · doi:10.3390/realestate2030013 · Cited by 3 · see citing works

The effect of health consciousness, ecological motives, food safety concerns, and consumer involvement interact with uncertainty on purchase intention toward fresh cow milk in Indonesia

Lita, R. P., Meuthia, M., Triani, L. A., Syafrida, M. F., Rahmi, D. Y., & Mardiah, F. P. (2026) · IOP Conference Series Earth and Environmental Science · doi:10.1088/1755-1315/1623/1/012019

Green Marketing Mix and Environmental Concern Drivers of Eco-Friendly Purchase Intention in Ho Chi Minh City

Vo, N.-H., Toh, G. G., Teng, P. K., & Chee, W. L. (2026) · IGI Global eBooks · doi:10.4018/979-8-3373-8001-8.ch003

Factors Impacting Vietnamese Consumers' Green Purchase Intention

Anh, L. Q. (2026) · Zenodo (CERN European Organization for Nuclear Research) · doi:10.5281/zenodo.19326308

Exploring consumers’ purchase intention towards green products in Vietnam : an extension of the theory of planned behaviour

Bui, K. (2022) · LUTPub (LUT University)

Consumer transition: analyzing the impact of environmental and health consciousness on green food choices in Vietnam

Nguyen, P., Mergenthaler, M., & Pham, Q. N. H. (2025) · Discover Sustainability · doi:10.1007/s43621-025-01275-w · Cited by 21 · see citing works

AN EMPIRICAL ANALYSIS OF FACTORS AFFECTING GREEN CONSUMPTION BEHAVIORS OF CUSTOMERS IN HANOI, VIETNAM

Phuong, T. T., TRUONG, D. D., HUONG, T. T. L., Đạt, T. T., ANH, C. P., & Huyen, N. (2024) · Applied Ecology and Environmental Research · doi:10.15666/aeer/2206_61496171 · Cited by 4 · see citing works

Factors Influencing Customers' Green Purchase Intention: The Role of Perceived Environmental Responsibility and Health Consciousness

Hoàng, Đ. V., Тунг, Л. В., & Tùng, N. T. (2024) · Proceedings of the ... international conference on economics and social sciences. · doi:10.24818/icess/2024/008