Cited by 831Neuroendocrine regulation and behaviorExperimental Behavioral Economics StudiesEvolutionary Game Theory and Cooperation

Oxytocin increases generosity in humans

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Zak, Paul J., Stanton, Angela A., Ahmadi, Sheila·2007·PLoS ONE

Abstract

Human beings routinely help strangers at costs to themselves. Sometimes the help offered is generous-offering more than the other expects. The proximate mechanisms supporting generosity are not well-understood, but several lines of research suggest a role for empathy. In this study, participants were infused with 40 IU oxytocin (OT) or placebo and engaged in a blinded, one-shot decision on how to split a sum of money with a stranger that could be rejected. Those on OT were 80% more generous than those given a placebo. OT had no effect on a unilateral monetary transfer task dissociating generosity from altruism. OT and altruism together predicted almost half the interpersonal variation in generosity. Notably, OT had twofold larger impact on generosity compared to altruism. This indicates that generosity is associated with both altruism as well as an emotional identification with another person.

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  • The first studies to report intranasal OT effects in humans were done in males only, showing a role for OT in trust and processing of socially relevant information.

    “The first studies to report intranasal OT effects in humans were done in males only, showing a role for OT in trust and in the processing of socially relevant information”
  • Exogenously administered oxytocin enhances cooperative behaviour between related animals, and behaviours associated with trust and generosity between unrelated humans.

    “If exogenously administered, oxytocin enhances cooperative behaviour [22,23] between related animals, and behaviours associated with trust [24][25][26] and generosity [27] between unrelated humans.”
  • In a prior study, intranasal oxytocin significantly increased transfer amounts in the Ultimatum game compared to placebo, whereas no effect in the Dictator Game was observed.

    “A recent study by Zak et al.,[31] had subjects indicate transfer amounts for both the DG and the Ultimatum game (where the recipient has the opportunity to refuse the allocation, in which case both players receive zero) after undergoing intranasal administration of OT. Oxytocin significantly increased transfer amounts in the Ultimatum game as compared to placebo, whereas no effect in the DG was ob”
  • Studies on humans have established a link between OXT treatment and an increased willingness to cooperate, to act generously, and an increased expectation that others cooperate.

    “Studies on humans have established a link between OXT treatment and an increased willingness to cooperate, to act generously, and an increased expectation that others cooperate (Barraza, McCullough, Ahmadi, & Zak, 2011; Israel, Weisel, Ebstein, & Bornstein, 2012; Zak et al., 2007).”
  • The positive effects of OT on social cognition may only be observed when the tasks demand a binding relationship in which reward contingencies are congruent between two players, where they form a partnership by becoming stake holders of common interest.

    “The positive effects of OT on social cognition may only be observed when the tasks demand a binding relationship in which reward contingencies are congruent between two players, where they form a partnership by becoming stake holders of common interest (Barraza et al., 2011; Kosfeld et al., 2005; Zak et al., 2007).”

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References 62 · Cited by 831

Research works printed but not linked: 2

  1. [26]Smith A 1759/1790 The Theory of Moral Sentiments, Sixth edition London A. Millar Online version, http://www.econlib.org/library/Smith/smMS.html
  2. [43]Empathy. (n.d.). The American Heritage® Dictionary of the English Language, Fourth Edition. Available: http://dictionary.reference.com/browse/empathy. Accessed 2007 June 01

Authors
Zak, P. J., Stanton, A. A., & Ahmadi, S.
Affiliations
  • Claremont Graduate University (US)
  • Chapman University (US)
  • University of California, Los Angeles (US)
Corresponding author
Zak, Paul J.
Venue
PLoS ONE
Published
2007-11-07
Volume
2
Issue
11
Pages
e1128
ISSN
1932-6203 (ISSN-L)
OpenAlex
W2027927192
Cited by
831
References
62
Citations by year
2026: 10 · 2025: 14 · 2024: 37 · 2023: 55 · 2022: 39 · 2021: 30 · 2020: 38 · 2019: 52 · 2018: 34 · 2017: 43 · 2016: 47 · 2015: 66 · 2014: 63 · 2013: 64 · 2012: 75
FWCI
45.48
Type
journal article
Language
en
Open access
Locations
  • PLoS ONE (publishedVersion, cc-by)
  • PubMed Central (publishedVersion, cc-by)
  • PubMed (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
  • Chapman University Digital Commons (Chapman University) (submittedVersion, cc-by)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Funders
John Templeton Foundation
Topics
  • Social Sciences › Psychology › Social Psychology › Neuroendocrine regulation and behavior
  • Social Sciences › Safety Research › Experimental Behavioral Economics Studies
  • Social Sciences › Sociology and Political Science › Evolutionary Game Theory and Cooperation
Keywords
oxytocin, generosity, altruism, empathy, emotional identification, prosocial behavior, interindividual variability
MeSH terms
Adult, Altruism, Humans, Male, Oxytocin, Placebos

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