Oxytocin increases generosity in humans
Open accessAbstract
Human beings routinely help strangers at costs to themselves. Sometimes the help offered is generous-offering more than the other expects. The proximate mechanisms supporting generosity are not well-understood, but several lines of research suggest a role for empathy. In this study, participants were infused with 40 IU oxytocin (OT) or placebo and engaged in a blinded, one-shot decision on how to split a sum of money with a stranger that could be rejected. Those on OT were 80% more generous than those given a placebo. OT had no effect on a unilateral monetary transfer task dissociating generosity from altruism. OT and altruism together predicted almost half the interpersonal variation in generosity. Notably, OT had twofold larger impact on generosity compared to altruism. This indicates that generosity is associated with both altruism as well as an emotional identification with another person.
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The first studies to report intranasal OT effects in humans were done in males only, showing a role for OT in trust and processing of socially relevant information.
“The first studies to report intranasal OT effects in humans were done in males only, showing a role for OT in trust and in the processing of socially relevant information”
From Vasopressin and oxytocin receptor systems in the brain: Sex differences and sex-specific regulation of social behavior (2016) · cites this paper as Zak et al., 2007
Exogenously administered oxytocin enhances cooperative behaviour between related animals, and behaviours associated with trust and generosity between unrelated humans.
“If exogenously administered, oxytocin enhances cooperative behaviour [22,23] between related animals, and behaviours associated with trust [24][25][26] and generosity [27] between unrelated humans.”
From Food sharing is linked to urinary oxytocin levels and bonding in related and unrelated wild chimpanzees (2014) · cites this paper as [27]
In a prior study, intranasal oxytocin significantly increased transfer amounts in the Ultimatum game compared to placebo, whereas no effect in the Dictator Game was observed.
“A recent study by Zak et al.,[31] had subjects indicate transfer amounts for both the DG and the Ultimatum game (where the recipient has the opportunity to refuse the allocation, in which case both players receive zero) after undergoing intranasal administration of OT. Oxytocin significantly increased transfer amounts in the Ultimatum game as compared to placebo, whereas no effect in the DG was ob”
From The oxytocin receptor (OXTR) contributes to prosocial fund allocations in the dictator game and the social value orientations task (2009) · cites this paper as [31]
Studies on humans have established a link between OXT treatment and an increased willingness to cooperate, to act generously, and an increased expectation that others cooperate.
“Studies on humans have established a link between OXT treatment and an increased willingness to cooperate, to act generously, and an increased expectation that others cooperate (Barraza, McCullough, Ahmadi, & Zak, 2011; Israel, Weisel, Ebstein, & Bornstein, 2012; Zak et al., 2007).”
From Inequity aversion strategies between marmosets are influenced by partner familiarity and sex but not by oxytocin (2016) · cites this paper as Zak et al., 2007
The positive effects of OT on social cognition may only be observed when the tasks demand a binding relationship in which reward contingencies are congruent between two players, where they form a partnership by becoming stake holders of common interest.
“The positive effects of OT on social cognition may only be observed when the tasks demand a binding relationship in which reward contingencies are congruent between two players, where they form a partnership by becoming stake holders of common interest (Barraza et al., 2011; Kosfeld et al., 2005; Zak et al., 2007).”
From Approaching the biology of human parental attachment: Brain imaging, oxytocin and coordinated assessments of mothers and fathers (2014) · cites this paper as Zak et al., 2007
Intranasally delivered oxytocin can increase trust or generosity in economic games.
“These studies have shown that intranasally delivered oxytocin can increase trust or generosity in economic games (Kosfeld et al., 2005, Zak et al., 2007)”
From Oxytocin decreases aversion to angry faces in an associative learning task (2010) · cites this paper as Zak et al., 2007
Oxytocin can facilitate appetitive approach behaviors, such as interpersonal trust and generosity, pair bonding and maternal behavior, and emotional empathy and face recognition.
“While OT can facilitate appetitive approach behaviors, such as interpersonal trust and generosity (Kosfeld et al., 2005; Zak et al., 2007), pair bonding and maternal behavior (Strathearn et al., 2009; Scheele et al., 2012) and emotional empathy and face recognition (Hurlemann et al., 2010; Marsh et al., 2010)”
From Oxytocin facilitates approach behavior to positive social stimuli via decreasing anterior insula activity (2018) · cites this paper as Zak et al., 2007
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References 62 · Cited by 831
Research works printed but not linked: 2
- [26]Smith A 1759/1790 The Theory of Moral Sentiments, Sixth edition London A. Millar Online version, http://www.econlib.org/library/Smith/smMS.html
- [43]Empathy. (n.d.). The American Heritage® Dictionary of the English Language, Fourth Edition. Available: http://dictionary.reference.com/browse/empathy. Accessed 2007 June 01
- Authors
- Zak, P. J., Stanton, A. A., & Ahmadi, S.
- Affiliations
- Claremont Graduate University (US)
- Chapman University (US)
- University of California, Los Angeles (US)
- Corresponding author
- Zak, Paul J.
- Venue
- PLoS ONE
- Publisher
- Public Library of Science (PLoS)
- Published
- 2007-11-07
- Volume
- 2
- Issue
- 11
- Pages
- e1128
- ISSN
- 1932-6203 (ISSN-L)
- PMC
- PMC2040517
- OpenAlex
- W2027927192
- Cited by
- 831
- References
- 62
- Citations by year
- 2026: 10 · 2025: 14 · 2024: 37 · 2023: 55 · 2022: 39 · 2021: 30 · 2020: 38 · 2019: 52 · 2018: 34 · 2017: 43 · 2016: 47 · 2015: 66 · 2014: 63 · 2013: 64 · 2012: 75
- FWCI
- 45.48
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Locations
- PLoS ONE (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Chapman University Digital Commons (Chapman University) (submittedVersion, cc-by)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Funders
- John Templeton Foundation
- Topics
- Social Sciences › Psychology › Social Psychology › Neuroendocrine regulation and behavior
- Social Sciences › Safety Research › Experimental Behavioral Economics Studies
- Social Sciences › Sociology and Political Science › Evolutionary Game Theory and Cooperation
- Keywords
- oxytocin, generosity, altruism, empathy, emotional identification, prosocial behavior, interindividual variability
- MeSH terms
- Adult, Altruism, Humans, Male, Oxytocin, Placebos
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