The DOI matches its Crossref record; 39 of the 39 references it cites were found in a registry or an index.
How Expert Advice Influences Decision Making
Open accessAbstract
People often use expert advice when making decisions in our society, but how we are influenced by this advice has yet to be understood. To address this, using functional magnetic resonance imaging, we provided expert and novice advice to participants during an estimation task. Participants reported that they valued expert advice more than novice advice, and activity in the ventral striatum correlated with this valuation, even before decisions with the advice were made. When using advice, participants compared their initial opinion to their advisor's opinion. This comparison, termed the "opinion difference", influenced advice utilization and was represented in reward-sensitive brain regions. Finally, the left lateral orbitofrontal cortex integrated both the size of the opinion difference and the advisor's level of expertise, and average activity in this area correlated with mean advice utilization across participants. Taken together, these findings provide neural evidence for how advice engenders behavioral change during the decision-making process.
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“Specifically, knowing that advice is coming from an expert rather than a novice increases ventral striatum activity prior to actually receiving advice 52.”
From The social brain and reward: Social information processing in the human striatum (2014) · cites this paper as [52]
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“Value signals in the striatum appear to reflect a) how we evaluate the advice itself (e.g., valuing an expert's opinion) 52”
From The social brain and reward: Social information processing in the human striatum (2014) · cites this paper as [52]
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“Finally, ventromedial prefrontal cortex appears to integrate information concerning advice from others, the validity of the advice, and the value of decision options 3, 52.”
From The social brain and reward: Social information processing in the human striatum (2014) · cites this paper as [52]
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Metadata
- Authors
- Meshi, D., Biele, G., Korn, C. W., & Heekeren, H. R.
- Affiliations
- Humboldt-Universität zu Berlin (DE)
- University of Oslo (NO)
- Corresponding author
- Meshi, Dar
- Heekeren, Hauke R.
- Venue
- PLoS ONE
- Publisher
- Public Library of Science (PLoS)
- Published
- 2012-11-21
- Volume
- 7
- Issue
- 11
- Pages
- e49748
- ISSN
- 1932-6203 (ISSN-L)
- PMC
- PMC3504100
- OpenAlex
- W2052744504
- Cited by
- 107
- References
- 39
- Citations by year
- 2026: 10 · 2025: 15 · 2024: 20 · 2023: 3 · 2022: 5 · 2021: 17 · 2020: 4 · 2019: 1 · 2018: 5 · 2017: 5 · 2016: 12 · 2015: 5 · 2014: 3 · 2013: 1
- FWCI
- 2.23
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Locations
- PLoS ONE (publishedVersion, cc-by)
- Europe PMC (PubMed Central) (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Figshare (submittedVersion, cc-by)
- Refubium (Universitätsbibliothek der Freien Universität Berlin) (submittedVersion, cc-by)
- Funders
- Bundesministerium für Bildung und Forschung
- Topics
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Experimental Behavioral Economics Studies
- Keywords
- expert advice, decision-making, ventral striatum, orbitofrontal cortex, behavior change, reward processing
- MeSH terms
- Adult, Behavior, Brain, Brain Mapping, Choice Behavior, Decision Making, Female, Humans, Magnetic Resonance Imaging, Male, Professional Competence, Reward, Neuroimaging
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