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Consumer value creation in mobile banking services
Abstract
The paper presents findings of the study that explored consumer value creation in various mobile banking services. New electronic channels are replacing the more traditional ones. Mobile devices represent the recent development in electronic service distribution. An exploratory study was conducted on experienced electronic banking customers by using a qualitative in-depth interviewing method. The findings increase the understanding of customer-perceived value and value creation on the basis of attributes of mobile services and customer-perceived disadvantages of mobile phones in electronic banking context. The findings allow practitioners to improve their services and marketing strategies and pass on information to the academics about interesting future research areas.
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Citations
Cited by
Lin, H.-F. (2011) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2010.07.006 · Cited by 912
Characterizing Value as an Experience: Implications for Service Researchers and Managers
Helkkula, A., Kelleher, C., & Pihlström, M. (2012) · Journal of Service Research · doi:10.1177/1094670511426897 · Cited by 605
Thakur, R., & Srivastava, M. (2014) · Internet Research · doi:10.1108/intr-12-2012-0244 · Cited by 606
Chopdar, P. K., Korfiatis, N., Sivakumar, V. J., & Lytras, M. D. (2018) · Computers in Human Behavior · doi:10.1016/j.chb.2018.04.017 · Cited by 468
A unified perspective on the factors influencing usage intention toward mobile financial services
Lee, Y.-K., Park, J.-H., Chung, N., & Blakeney, A. (2012) · Journal of Business Research · doi:10.1016/j.jbusres.2011.02.044 · Cited by 261
Metadata
- Authors
- Laukkanen, T., & Lauronen, J.
- Venue
- International Journal of Mobile Communications
- Publisher
- Inderscience Publishers
- Published
- 2005
- Volume
- 3
- Issue
- 4
- Pages
- 325
- ISSN
- 1470-949X (ISSN-L)
- 1741-5217
- OpenAlex
- W1996088085
- Cited by
- 354
- References
- 0
- FWCI
- 41.50
- Type
- journal article
- Language
- en
- Open access
- closed
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- Laukkanen, T., & Lauronen, J. (2005). Consumer value creation in mobile banking services. International Journal of Mobile Communications. https://doi.org/10.1504/ijmc.2005.007021
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
