Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India
Abstract
Purpose – The purpose of this paper is to accomplish two objectives – to test the functional relationship between adoption readiness (AR), perceived risk (PR) and usage intention for mobile payments in India and to investigate the stability of proposed structural relationships across different customer groups. Design/methodology/approach – The literature concerning major attributes of technology acceptance were systematically reviewed to develop construct of AR. Post that a comprehensive model consisting of AR, personal innovativeness and PR was put together. The model was then empirically tested using structural equation modelling. Findings – On appraising the proposed model, five out of six hypotheses were fully supported while one hypothesis was partially supported. Test of invariance showed significant variance among users and non-users. Research limitations/implications – The results of the study may vary with national context, service offerings, regulatory framework and other customer personal variables (i.e. lifestyle) suggesting future research opportunities. Practical implications – The results facilitate the comprehension of the role of different factors on the mobile payments usage intention among customers. In addition, the results expand the knowledge on consumer behaviour towards financial technological innovations. Originality/value – The results expand one's knowledge on this relationship, propounding interesting empirical evidence of the model invariance amon…
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Security risk and privacy risk are significant sub-dimensions of perceived risk.
“Thakur and Srivastava (2014), in an empirical study related to consumer adoption intention of financialtechnology innovation for Indian consumers, found security risk and privacy risk as significant sub-dimensions of PR.”
From Mobile shopping apps adoption and perceived risks: A cross-country perspective utilizing the Unified Theory of Acceptance and Use of Technology (2018) · cites this paper as Thakur and Srivastava, 2014
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- Authors
- Thakur, R., & Srivastava, M.
- Affiliations
- S.P. Jain Institute of Management and Research (IN)
- Narsee Monjee Institute of Management Studies (IN)
- Venue
- Internet Research
- Publisher
- Emerald
- Published
- 2014-05-27
- Volume
- 24
- Issue
- 3
- Pages
- 369-392
- ISSN
- 1066-2243 (ISSN-L)
- OpenAlex
- W1531029141
- Cited by
- 606
- References
- 18
- Citations by year
- 2026: 22 · 2025: 45 · 2024: 74 · 2023: 82 · 2022: 99 · 2021: 75 · 2020: 58 · 2019: 49 · 2018: 45 · 2017: 24 · 2016: 20 · 2015: 12 · 2014: 1
- FWCI
- 35.59
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Internet Research (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Health Sciences › Health Professions › Health Information Management › Health, Technology, Consumer Behavior
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- mobile payment, technology adoption readiness, risk perception, intention to use, personal innovativeness, technology acceptance, customer groups, fintech, consumer behavior
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