Contradictory perceptions on corporate social responsibility practices in the Brazilian tobacco industry
Abstract
Brazil hosts the main tobacco cluster in the world. Through an integrated production system, tobacco companies have been important to the development of the region and have used corporate social responsibility (CSR) practices along the production chain to respond to the criticism of their product. This paper seeks to identify the contradictions in CSR practices in the tobacco industry in Brazil. We interviewed 16 people who represent the main organisations in Brazil's tobacco industry, organising their perceptions into three groups: 'pro-tobacco industry', 'pro-tobacco growers', and 'pro-public health'. The results show that CSR practices are considered as effective means to legitimise this sector, minimising the tobacco industry's negative image and generating support for its permanence in the market. The discussion of the controversy regarding CSR activities contributes to the understanding of the practices employed and provides a glimpse into the future of tobacco farming in Brazil and other developing countries.
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The tobacco industry uses CSR for image laundering, to gain political capital and to stymie regulatory processes.
“The tobacco industry uses CSR for image laundering, to gain political capital and to stymie regulatory processes.41–43”
From Role of stakeholders in Nigeria’s tobacco control journey after the FCTC: lessons for tobacco control advocacy in low-income and middle-income countries (2019) · cites this paper as [41]
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Egbe, C. O., Bialous, S. A., & Glantz, S. (2019) · Tobacco Control · doi:10.1136/tobaccocontrol-2018-054344 · Cited by 31 · see citing works
- Authors
- Bossle, M. B., Neutzling, D. M., Wegner, D., Trevisan, M., Knorst, M., & Nascimento, L. F. M. D.
- Affiliations
- Pontifícia Universidade Católica do Rio Grande do Sul (BR)
- Universidade do Vale do Rio dos Sinos (BR)
- Universidade Federal de Santa Maria (BR)
- Universidade Federal do Rio Grande do Sul (BR)
- Venue
- Latin American J. of Management for Sustainable Development
- Publisher
- Inderscience Publishers
- Published
- 2015
- Volume
- 2
- Issue
- 3/4
- Pages
- 193
- ISSN
- 2052-0336 (ISSN-L)
- 2052-0344
- OpenAlex
- W2230589820
- Cited by
- 3
- References
- 0
- Citations by year
- 2018: 1 · 2017: 2
- FWCI
- 2.80
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Latin American J of Management for Sustainable Development (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Corporate Social Responsibility and Sustainability
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Global Public Health Policies and Epidemiology
- Keywords
- corporate social responsibility, tobacco industry, tobacco cultivation, tobacco farmers, stakeholder perspectives, developing countries
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