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Cited by 340

The DOI matches its Crossref record; 14 of the 14 references it cites were found in a registry or an index.

Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior?

Schepers, Jeroen, Falk, Tomas, de Ruyter, Ko, de Jong, Ad, Hammerschmidt, Maik·2012·Journal of Marketing

Abstract

This article introduces customer stewardship control (CSC) to the marketing field. This concept represents a frontline employee's felt ownership of and moral responsibility for customers’ overall welfare. In two studies, the authors show that CSC is a more encompassing construct than customer orientation, which reflects a frontline employee's focus on meeting customers’ needs. They provide evidence that the former is more potent in shaping in- and extra-role employee behaviors. Moreover, they highlight how CSC operates in conjunction with an organization's agency control system: Stewardship's positive influence on in- and extra-role behavior is weaker in the presence of high agency control. They offer actionable advice about how to solve the resulting managerial control dilemma. Finally, the authors show that CSC depends on drivers that reside at the individual level (employee relatedness), the team level (team competence), or both levels of aggregation (employee and team autonomy). These findings show how to effectively design a frontline employee's work environment to ensure optimal frontline performance.

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Metadata

Authors
Schepers, J., Falk, T., de Ruyter, K., de Jong, A., & Hammerschmidt, M.
Venue
Journal of Marketing
Published
2012-11
Volume
76
Issue
6
Pages
1-20
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
OpenAlex
W2156116542
Cited by
340
References
14
FWCI
13.48
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior? https://app.cochat.ai/papers/10.1509/jm.11.0112
The paper
Schepers, J., Falk, T., de Ruyter, K., de Jong, A., & Hammerschmidt, M. (2012). Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior? Journal of Marketing. https://doi.org/10.1509/jm.11.0112

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.