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Cited by 467

The DOI matches its Crossref record; 15 of the 15 references it cites were found in a registry or an index.

Marketing in Computer-Mediated Environments: Research Synthesis and New Directions

Yadav, Manjit S., Pavlou, Paul A.·2014·Journal of Marketing
DOI 10.1509/jm.12.0020
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Abstract

Although an extensive body of research has emerged on marketing in computer-mediated environments, the literature remains fragmented. As a result, insights and findings have accumulated without an overarching framework to provide structure and guidance to the rapidly increasing research stream, which is detrimental to long-term knowledge development in this area. To address this issue, the authors organize and synthesize findings from the literature using a framework structured around four key interactions in computer-mediated environments: consumer–firm interactions, firm–consumer interactions, consumer–consumer interactions, and firm–firm interactions. The proposed framework serves a valuable organizational function and helps identify a broad spectrum of gaps in the literature to advance the next generation of knowledge development.

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Metadata

Authors
Yadav, M. S., & Pavlou, P. A.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
2014-01
Volume
78
Issue
1
Pages
20-40
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1509/jm.12.0020
OpenAlex
W2049211617
Cited by
467
References
15
FWCI
78.31
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.