The DOI matches its Crossref record; 13 of the 13 references it cites were found in a registry or an index.
Green Claims and Message Frames: How Green New Products Change Brand Attitude
Open accessAbstract
In response to a top ten global consumer trend, firms are increasingly introducing environmentally sustainable (“green”) new products. Firms allocate significant resources to this area; thus, the authors consider the brand-level implications by investigating how the introduction of green new products changes attitude toward the brand. In examining this relationship, they draw from social identity and framing theories to investigate drivers of green new product introductions as well as the moderating effects of message framing, source credibility, and product type. Estimating a three-stage least squares model based on new product introductions from 75 brands across a four-year time period (2009–2012), the authors find that green new product introductions can indeed improve brand attitude and that both the brand and category's positioning influence the introduction of green new products. They also find that the quantity of green messages, the product type, and their source credibility influence the extent to which green new products change brand attitude. The authors use these findings to provide guidance for managers as they attempt to effectively link their green innovation efforts to improve consumer attitudes toward their brands.
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Cites
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“Third, when brands make many claims, effectiveness decreases because consumers tend to become more skeptical (e.g., Friestad and Wright 1994).”
BackgroundTargeting consumers who are willing to pay more for environmentally friendly products
Laroche, M., Bergeron, J., & Barbaro‐Forleo, G. (2001) · Journal of Consumer Marketing · doi:10.1108/eum0000000006155 · Cited by 2,974
All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects
Levin, I. P., Schneider, S. L., & Gaeth, G. J. (1998) · Organizational Behavior and Human Decision Processes · doi:10.1006/obhd.1998.2804 · Cited by 2,592
Going green to be seen: status, reputation, and conspicuous conservation
Griskevicius, V., Tybur, J. M., & Van den Bergh, B. (2010) · Journal of Personality and Social Psychology · doi:10.1037/a0017346 · Cited by 2,174
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Justification effects on consumer choice of hedonic and utilitarian goods.
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Cited by
How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
White, K., Habib, R., & Hardisty, D. J. (2019) · Journal of Marketing · doi:10.1177/0022242919825649 · Cited by 2,386
Hsu, C.-L., Chang, C.-Y., & Yansritakul, C. (2017) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2016.10.006 · Cited by 539
Magnier, L., & Schoormans, J. (2015) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2015.09.005 · Cited by 382
The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame
Amatulli, C., De Angelis, M., Peluso, A. M., Soscia, I., & Guido, G. (2019) · Journal of Business Ethics · doi:10.1007/s10551-017-3644-x · Cited by 267
The effects of framing on environmental decisions: A systematic literature review
Ropret Homar, A., & Knežević Cvelbar, L. (2021) · Ecological Economics · doi:10.1016/j.ecolecon.2021.106950 · Cited by 190
Metadata
- Authors
- Olsen, M. C., Slotegraaf, R. J., & Chandukala, S. R.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2014-09
- Volume
- 78
- Issue
- 5
- Pages
- 119-137
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2007449055
- Cited by
- 504
- References
- 13
- FWCI
- 59.85
- Type
- journal article
- Language
- en
- Open access
- green
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- Olsen, M. C., Slotegraaf, R. J., & Chandukala, S. R. (2014). Green Claims and Message Frames: How Green New Products Change Brand Attitude. Journal of Marketing. https://doi.org/10.1509/jm.13.0387
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
