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Testa, F., Iorio, V. D., Cerri, J., & Pretner, G. (2021) · Resources Conservation and Recycling · doi:10.1016/j.resconrec.2021.105726 · Cited by 55 · see citing works

Perspectives: Advertising and climate change – Part of the problem or part of the solution?

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“Thinking Outside the Packaging Box”: Should Brands Consider Store Shelf Context When Eliminating Overpackaging?

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Heuristic processing of green advertising: Review and policy implications

Santa, J. C., & Drews, S. (2023) · Ecological Economics · doi:10.1016/j.ecolecon.2023.107760 · Cited by 56 · see citing works

Do front-of-pack ‘green labels’ increase sustainable food choice and willingness-to-pay in U.K. consumers?

Duckworth, J. J., Randle, M., McGale, L. S., Jones, A., Doherty, B., Halford, J. C. G., & Christiansen, P. (2022) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2022.133466 · Cited by 53 · see citing works

Eco-design packaging: An epistemological analysis and transformative research agenda

Zeng, T., Deschênes, J., & Durif, F. (2020) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2020.123361 · Cited by 47 · see citing works

A Systematic Literature Review on Packaging Sustainability: Contents, Opportunities, and Guidelines

Sastre, R. M., de Paula, I. C., & Echeveste, M. E. S. (2022) · Sustainability · doi:10.3390/su14116727 · Cited by 54 · see citing works

Form and substance: Visual content in CSR reports and investors’ perceptions

Invernizzi, A. C., Bellucci, M., Acuti, D., & Manetti, G. (2021) · Psychology and Marketing · doi:10.1002/mar.21635 · Cited by 46 · see citing works

Archetypical consumer roles in closing the loops of resource flows for Fast-Moving Consumer Goods

Zeeuw van der Laan, A., & Aurisicchio, M. (2019) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2019.06.306 · Cited by 45 · see citing works

The Influence of Consumers’ Perceived Risks towards Eco-Design Packaging upon the Purchasing Decision Process: An Exploratory Study

Zeng, T., & Durif, F. (2019) · Sustainability · doi:10.3390/su11216131 · Cited by 49 · see citing works

Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance

Jain, S., Basu, S., & Dwivedi, Y. K. (2024) · Industrial Marketing Management · doi:10.1016/j.indmarman.2024.04.013 · Cited by 44 · see citing works

Sustainable packaged food and beverage consumption transition in Indonesia: Persuasive communication to affect consumer behavior

Tseng, M., Sujanto, R. Y., Iranmanesh, M., Tan, K. H., & Chiu, A. S. F. (2020) · Resources Conservation and Recycling · doi:10.1016/j.resconrec.2020.104933 · Cited by 44 · see citing works

Managing the transition to eco-friendly packaging – An investigation of consumers’ motives in online retail

Koch, J., Frommeyer, B., & Schewe, G. (2022) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2022.131504 · Cited by 48 · see citing works

The satiating power of sustainability: the effect of package sustainability on perceived satiation of healthy food

Donato, C., Barone, A. M., & Romani, S. (2021) · British Food Journal · doi:10.1108/bfj-12-2020-1094 · Cited by 46 · see citing works

Milk packaging innovation: Consumer perception and willingness to pay

Merlino, V. M., Brun, F., Versino, A., & Blanc, S. (2020) · AIMS Agriculture and Food · doi:10.3934/agrfood.2020.2.307 · Cited by 41 · see citing works

Investigating Effects of Digital Innovations on Sustainable Operations of Logistics: An Empirical Study

Saqib, Z. A., & Qin, L. (2024) · Sustainability · doi:10.3390/su16135518 · Cited by 40 · see citing works

A content analysis of organic product package designs

Chrysochou, P., & Festila, A. (2019) · Journal of Consumer Marketing · doi:10.1108/jcm-06-2018-2720 · Cited by 40 · see citing works

Can a connection with the indigenous cultural values encourage sustainable apparel consumption?

Chakraborty, S., & Sadachar, A. (2022) · Journal of Fashion Marketing and Management · doi:10.1108/jfmm-07-2021-0191 · Cited by 40 · see citing works

Consumers’ perception of green brand attributes and its outcomes: a sustainable perspective

Javed, U., Rashid, M. A., Hussain, G., & Shafique, S. (2023) · Journal of Environmental Planning and Management · doi:10.1080/09640568.2023.2178882 · Cited by 47 · see citing works

Ocean connectedness and consumer responses to single-use packaging

Nuojua, S., Pahl, S., & Thompson, R. (2022) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2022.101814 · Cited by 35 · see citing works

“Feel the green”: How a handwritten typeface affects tourists’ responses to green tourism products and services

Tok, D., Huang, Y., & Yang, L. M. (2024) · Tourism Management · doi:10.1016/j.tourman.2024.104920 · Cited by 38 · see citing works

How can environmental knowledge transfer into pro-environmental behavior among Chinese individuals? Environmental pollution perception matters

Duan, W., & Sheng, J. (2017) · Journal of Public Health · doi:10.1007/s10389-017-0873-5 · Cited by 38 · see citing works

Seen as Green? Assessing the Salience and Greenness of Environmentally Friendly Packaging Cues

Ischen, C., Meijers, M. H. C., Vandeberg, L., & Smit, E. G. (2022) · Journal of Food Products Marketing · doi:10.1080/10454446.2022.2038757 · Cited by 41 · see citing works

Does the purchase intention of green consumers align with their zero-waste buying behaviour? An empirical study on a proactive approach towards embracing waste-free consumption

Prakash, G., Sharma, S., Kumar, A., V, & Luthra, S. (2024) · Heliyon · doi:10.1016/j.heliyon.2024.e25022 · Cited by 65 · see citing works

Consumer behaviour towards Wood-Polymer packaging in convenience and shopping goods: A comparative analysis to conventional materials

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Green packaging purchase behaviour: a study on Malaysian consumers

Moorthy, K., Kamarudin, A. A., Xin, L., Hui, L. M., Way, L. T., Fang, P. S., & Carmen, W. (2021) · Environment Development and Sustainability · doi:10.1007/s10668-021-01302-6 · Cited by 44 · see citing works

How Consumer Environmental Responsibility Affects the Purchasing Intention of Design Furniture Products

Barbaritano, M., & Savelli, E. (2021) · Sustainability · doi:10.3390/su13116140 · Cited by 35 · see citing works

Cakes in plastic: A study of implicit associations of compostable bio-based versus plastic food packaging

Koenig‐Lewis, N., Grazzini, L., & Palmer, A. J. (2021) · Resources Conservation and Recycling · doi:10.1016/j.resconrec.2021.105977 · Cited by 35 · see citing works

Building a bridge between economic complexity and the blue economy

Qi, X. (2021) · Ocean & Coastal Management · doi:10.1016/j.ocecoaman.2021.105987 · Cited by 35 · see citing works

Blockchain technology as a driver for sustainability? A consumer purchase intention perspective

Huang, B., Dai, J., & Lim, J. J. (2024) · International Journal of Operations & Production Management · doi:10.1108/ijopm-04-2024-0340 · Cited by 34 · see citing works

How regulatory measures towards biobased packaging influence the strategic behaviour of the retail industry: A microempirical study

Friedrich, D. (2020) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2020.121128 · Cited by 34 · see citing works

The role of green brand image in explaining European consumers’ reactions to different types of sustainable packaging

Plotkina, D., Rabeson, L. E., & Bambauer-Sachse, S. (2025) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2025.104228 · Cited by 33 · see citing works

State of the art of user packaging interaction ( UPI )

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Comportamento ambiental : estudo comparativo entre estudantes brasileiros e portugueses

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Comparative analysis of sustainability measures in the apparel industry: An empirical consumer and market study in Germany

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Guidelines to Foster Consumer Acceptance of Products Made from Recycled Plastics

Polyportis, A., Magnier, L., & Mugge, R. (2022) · Circular Economy and Sustainability · doi:10.1007/s43615-022-00202-9 · Cited by 32 · see citing works

Halo Effect and Source Credibility in the Evaluation of Food Products Identified by Third-Party Certified Eco-Labels: Can Information Prevent Biased Inferences?

Carrizo, A. L., Burguete, J. L. V., & Sahelices‐Pinto, C. (2021) · Foods · doi:10.3390/foods10112512 · Cited by 36 · see citing works

Consumer Acceptability and Sensory Profile of Sustainable Paper-Based Packaging

Lignou, S., & Oloyede, O. O. (2021) · Foods · doi:10.3390/foods10050990 · Cited by 31 · see citing works

How consumers value sustainable packaging: an experimental test combining packaging material, claim and price

Hallez, L., Spruyt, B., Boen, F., & Smits, T. (2024) · British Food Journal · doi:10.1108/bfj-01-2024-0069 · Cited by 29 · see citing works

Signals vs. Reality: Consumer Responses to Green Claims in Quick Commerce

Choubey, V. M., Joshi, P. V., Chakraborty, D., Khare, A., & Appolloni, A. (2025) · Business Strategy and the Environment · doi:10.1002/bse.4165 · Cited by 29 · see citing works

Regeneration path of abandoned industrial buildings: The moderating role of the goodness of regeneration mode

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Dutch consumers’ perception of sustainable packaging for milk products, a qualitative and quantitative study

Liem, D. G., Groen, A. I. '., & van Kleef, E. (2022) · Food Quality and Preference · doi:10.1016/j.foodqual.2022.104658 · Cited by 29 · see citing works

Consumer buying behaviour of sustainable vacuum cleaners—Consequences for design and marketing

Visser, M., Schoormans, J., & Vogtländer, J. (2018) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2018.05.114 · Cited by 26 · see citing works

Sustainable consumption: research on examining the influence of the psychological process of consumer green purchase intention by using a theoretical model of consumer affective events

Chang, T., & Hung, C. (2022) · Environment Development and Sustainability · doi:10.1007/s10668-022-02152-6 · Cited by 31 · see citing works

Cereal and Confectionary Packaging: Assessment of Sustainability and Environmental Impact with a Special Focus on Greenhouse Gas Emissions

Krauter, V., Bauer, A.-S., Milousi, M., Dörnyei, K. R., Ganczewski, G., Leppik, K., Krepil, J., & Varzakas, T. H. (2022) · Foods · doi:10.3390/foods11091347 · Cited by 25 · see citing works

Purchasing Intention of Products with Sustainable Packaging

Petkowicz, A. C., Pelegrini, T., Bodah, B. W., Rotini, C. D., Moro, L. D., Neckel, A., Finocchio, C. P. S., Araújo, E. G., Pauli, J., & Mores, G. D. V. (2024) · Sustainability · doi:10.3390/su16072914 · Cited by 24 · see citing works

Simpler is greener: The impact of packaging visual complexity on products' eco‐friendliness perception

Wang, X., Chen, J., Ma, C., & Jiang, Y. (2024) · Psychology and Marketing · doi:10.1002/mar.22096 · Cited by 24 · see citing works

The Package Says More Than a Thousand Words: The Effect of Eco‐Labelling and Package Material on Consumer's Purchase Intentions

Ollitervo, V., Sipilä, J., & Terho, H. (2025) · Journal of Consumer Behaviour · doi:10.1002/cb.2473 · Cited by 24 · see citing works

Assessing the potential of bioeconomy in Slovakia based on public perception of renewable materials in contrast to non-renewable materials

Navrátilová, L., Výbošťok, J., Dobšinská, Z., Šálka, J., Pichlerová, M., & Pichler, V. (2020) · AMBIO · doi:10.1007/s13280-020-01368-y · Cited by 24 · see citing works

Why Firm's Reactive Eco‐innovation May Lead to Consumers’ Boycott

Liao, Z., & Liu, Y. (2021) · British Journal of Management · doi:10.1111/1467-8551.12483 · Cited by 24 · see citing works

The Impact of Eco-Design Packaging on Food Waste Avoidance: A Conceptual Framework

Zeng, T., & Durif, F. (2020) · Journal of Promotion Management · doi:10.1080/10496491.2020.1729320 · Cited by 24 · see citing works

How communicating sustainable packaging impacts the consumer’s purchase intention : investigating the effect of the consumer's added value for sustainable packaging and its pro-environmental attitude

Brouwers, T. (2018) · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)

The Effect of Sustainable Packaging Communication on Perceived Brand Ethicality Of Breakfast Cereal Brands in Germany

Nguyen, C. L. (2021) · Radar (Oxford Brookes University)

The Effects of Material Appearance, Eco-label, and Brand Ethicality on Consumers' Perceived Packaging Sustainability

Wang, R. (. (2023) · Research Repository (Delft University of Technology)

Helping Mother Earth: young children's responses to sustainability labels on food packaging

de Brabandere, M., Hudders, L., & de Sompel, D. V. (2022) · Journal of Marketing Management · doi:10.1080/0267257x.2022.2042362 · Cited by 19 · see citing works

The impact of packaging environmental cues on purchase intention and brand image

França, I. P. (2024) · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)