The DOI matches its Crossref record; 86 of the 86 references it cites were found in a registry or an index.
New Product Design: Concept, Measurement, and Consequences
Abstract
Product design is a source of competitive advantage for companies and is an important driver of company performance. Drawing on an extensive literature review and consumer interviews, the authors define product design and its dimensions. Using data from three samples (6,418 U.S. consumers and 1,083 and 583 European consumers), the authors develop and validate a new scale to measure product design along the dimensions of aesthetics, functionality, and symbolism. In addition, they investigate the impact of these design dimensions on purchase intention, word of mouth, and willingness to pay. The results indicate that the design dimensions positively influence willingness to pay and also have a positive effect on purchase intention and word of mouth, both directly and indirectly through brand attitude.
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Citations
Cites
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On the Evaluation of Structural Equation Models
Bagozzi, R. P., & Yi, Y. (1988) · Journal of the Academy of Marketing Science · doi:10.1007/bf02723327 · Cited by 26,163
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(2025) · doi:10.53555/acr.v2i2 · Cited by 13,264
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Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064
An updated paradigm for scale development incorporating unidimensionality and its assessment
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Cited by
Eppmann, R., Bekk, M., & Klein, K. (2018) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2018.03.002 · Cited by 382
Customer experience and engagement in tourism destinations: the experiential marketing perspective
Rather, R. A. (2020) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2019.1686101 · Cited by 375
Rather, R. A., Hollebeek, L. D., & Rasoolimanesh, S. M. (2022) · Journal of Travel Research · doi:10.1177/0047287521997572 · Cited by 289
Metadata
- Authors
- Homburg, C., Schwemmle, M., & Kuehnl, C.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2015-05
- Volume
- 79
- Issue
- 3
- Pages
- 41-56
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2163301616
- Cited by
- 493
- References
- 86
- FWCI
- 65.72
- Type
- journal article
- Language
- en
- Open access
- closed
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- Homburg, C., Schwemmle, M., & Kuehnl, C. (2015). New Product Design: Concept, Measurement, and Consequences. Journal of Marketing. https://doi.org/10.1509/jm.14.0199
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
