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Cited by 1,127Digital Marketing and Social MediaMarketing and Advertising StrategiesSMEs Development and Digital Marketing

The DOI matches its Crossref record; 115 of the 115 references it cites were found in a registry or an index.

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Lamberton, Cait, Stephen, Andrew T.·2016·Journal of Marketing
DOI 10.1509/jm.15.0415
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Abstract

Over the past 15 years, digital media platforms have revolutionized marketing, offering new ways to reach, inform, engage, sell to, learn about, and provide service to customers. As a means of taking stock of academic work's ability to contribute to this revolution, this article tracks the changes in scholarly researchers’ perspectives on three major digital, social media, and mobile (DSMM) marketing themes from 2000 to 2015. The authors first use keyword counts from the premier general marketing journals to gain a macro-level view of the shifting importance of various DSMM topics since 2000. They then identify key themes emerging in five-year time frames during this period: (1) DSMM as a facilitator of individual expression, (2) DSMM as decision support tool, and (3) DSMM as a market intelligence source. In both academic research to date and corresponding practitioner discussion, there is much to appreciate. However, there are also several shortcomings of extant research that have limited its relevance and created points of disconnect between academia and practice. Finally, in light of this, an agenda for future research based on emerging research topics is advanced.

Overview

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Crossref · 10.1509/jm.15.0415

Cites

115 of 115 references verified0 citation errors · 0 not checkable

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Citations

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Show all 115 references

Research works printed but not linked: 12

  1. AndriochAlicia (2011), “Lessons from the 2011 Mobile Marketing Conference,” Marketing Magazine , 116, 16.
  2. Beer J., 2010, Marketing Magazine, 115, 13
  3. ——— (2012) “Experts Predict Big Data, Mobile and Automation to Transform Digital Marketing in 2013,” press release, (December 17), [available at https://www.thestreet.com/story/11794323/1/experts-predict-big-data-mobile-and-automation-to-transform-digital-marketing-in-2013.html].
  4. CaseTony (2004), “Interactive Quarterly: Growing Up,” Adweek (April 19), [available at http://www.adweek.com/news/advertising-branding/interactive-quarterly-growing-71822].
  5. Chae Inyoung, 2016, Marketing Science
  6. 10.1509/jmkg.73.2.1 · DOI · Paper page
  7. Jakobson Leo, 2005, Incentive, 179, 12
  8. Ogilvy & Mather (2010), “Ogilvy Digital Labs Hosts Mobile Social Media Battle,” press release, (May 10), [available at http://www.ogilvy.com/News/Press-Releases/May-2010-Ogilvy-Digital-Labs-Hosts-Mobile-Social-Media-Battle.aspx].
  9. Payne John W., 1993, Individual and Group Decision Making: Current Issues, 19
  10. PR Newswire (2007), “Survey Reveals Disconnect in Social Media Marketing Programs,” press release (October 30), [available at http://www.prnewswire.com/news-releases/survey-reveals-disconnect-in-social-media-marketing-programs-58962917.html].
  11. 10.1509/jmkr.45.1.048 · DOI
  12. Wheaton Ken, 2015, Advertising Age, 86, 3

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Metadata

Authors
Lamberton, C., & Stephen, A. T.
Affiliations
  • University of Pittsburgh (US)
  • University of Oxford (GB)
Corresponding author
  • Lamberton, Cait
  • Stephen, Andrew T.
ORCID
Lamberton, Cait
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
2016-11
Volume
80
Issue
6
Pages
146-172
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1509/jm.15.0415
OpenAlex
W2465116584
Cited by
1,127
References
115
Citations by year
2026: 105 · 2025: 114 · 2024: 135 · 2023: 141 · 2022: 137 · 2021: 140 · 2020: 112 · 2019: 100 · 2018: 83 · 2017: 50 · 2016: 8
FWCI
229.71
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Journal of Marketing (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Business, Management and Accounting › Business and International Management › SMEs Development and Digital Marketing
Keywords
digital marketing, social media marketing, mobile marketing, research trends, keyword analysis, individual expression, decision support, market intelligence, academia-practice gap, future research agenda

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