The DOI matches its Crossref record; 56 of the 56 references it cites were found in a registry or an index.
New Product Quality and Product Development Teams
Abstract
New product quality has been found to have a major influence on the market success and profitability of a new product. Firms are increasingly using cross-functional teams for product development in hopes of improving product quality, yet researchers know little about how such teams affect quality. The author proposes and tests a series of hypotheses regarding how new product quality is affected by team characteristics (functional diversity and information integration) and contextual influences (time pressure, product innovativeness from the firm's perspective, customers’ influence on the product development process, and quality orientation in the firm). The findings reveal that quality is positively related to information integration in the team, customers’ influence on the product development process, and quality orientation in the firm. New product quality is negatively influenced by the innovativeness of the new product from the firm's perspective. However, information integration mitigates the negative effect of innovativeness on quality. Quality orientation weakens the relationship between information integration and quality. Time pressure and functional diversity do not have any effect on product quality.
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Cross-Sectional versus longitudinal survey research: concepts, findings, and guidelines
Rindfleisch, A., Malter, A. J., Ganesan, S., & Moorman, C. (2008) · Journal of Marketing Research · doi:10.1509/jmkr.45.3.261 · Cited by 1,305
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The influence of business strategy on new product activity: the role of market orientation
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“Zahra 1993), in contrast to research that has focused on the new product development process as such (cf. Olson et al. 1995; Sethi 2000).”
BackgroundResultInfluential
Metadata
- Authors
- Sethi, R.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2000-04
- Volume
- 64
- Issue
- 2
- Pages
- 1-14
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2076075552
- Cited by
- 384
- References
- 56
- FWCI
- 14.73
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
