The DOI matches its Crossref record; 14 of the 14 references it cites were found in a registry or an index.
Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations
Abstract
The authors conceptualize and empirically examine professional associations’ relationship-building efforts (core services performance, rewards for contributions, dissemination of organizational knowledge, member interdependence enhancement activities, and reliance on external membership requirements) that are theorized to enhance their membership's commitment to the relationship as well as the membership's relationship behaviors. Three components of commitment—affective, continuance, and normative—are theorized to mediate differentially the correlation between the associations’ relationship-building efforts and their members’ relationship behaviors (membership retention, exchange-based participation, and cooperatively based coproduction). Confirmatory factor analysis validates the commitment measures, and structural equations analysis indicates that normative and affective commitment partially mediate the effects of selected relationship-building efforts on coproduction and member participation. Core services performance was the only construct in the model found to affect member retention.
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Cites
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Cited by
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Palmatier, R. W., Dant, R. P., Grewal, D., & Evans, K. R. (2006) · Journal of Marketing · doi:10.1509/jmkg.70.4.136 · Cited by 2,601
Service Failure and Recovery: The Impact of Relationship Factors on Customer Satisfaction
Hess Jr., R. L., Ganesan, S., & Klein, N. M. (2003) · Journal of the Academy of Marketing Science · doi:10.1177/0092070302250898 · Cited by 959
A Three-Component Model of Customer to Service Providers
Bansal, H. S., Irving, P. G., & Taylor, S. F. (2004) · Journal of the Academy of Marketing Science · doi:10.1177/0092070304263332 · Cited by 934
Bolton, R. N., Lemon, K. N., & Verhoef, P. C. (2004) · Journal of the Academy of Marketing Science · doi:10.1177/0092070304263341 · Cited by 741
Social identity perspective on brand loyalty
He, H., Li, Y., & Harris, L. (2012) · Journal of Business Research · doi:10.1016/j.jbusres.2011.03.007 · Cited by 561
Metadata
- Authors
- Gruen, T. W., Summers, J. O., & Acito, F.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2000-07
- Volume
- 64
- Issue
- 3
- Pages
- 34-49
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2097622232
- Cited by
- 1,089
- References
- 14
- FWCI
- 28.81
- Type
- journal article
- Language
- en
- Open access
- closed
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- Gruen, T. W., Summers, J. O., & Acito, F. (2000). Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations. Journal of Marketing. https://doi.org/10.1509/jmkg.64.3.34.18030
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
