The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.
Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations
Abstract
The authors explore how a global firm's ability to foster successful relationships between its foreign subsidiaries’ and headquarters’ marketing operations can enhance the performance of products across markets. The results show that cooperative behaviors are positively associated with product performance in the subsidiaries’ markets. National culture in the foreign markets is also found to moderate the effect of trust on relational behaviors. In addition, the subsidiaries’ acquiescence becomes increasingly important as the firm attempts to standardize marketing programs.
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Citations
Cites
The commitment-trust theory of relationship marketing
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An Examination of the Nature of Trust in Buyer-Seller Relationships
Doney, P. M., & Cannon, J. P. (1997) · Journal of Marketing · doi:10.2307/1251829 · Cited by 6,822
Determinants of Long-Term Orientation in Buyer-Seller Relationships
Ganesan, S. (1994) · Journal of Marketing · doi:10.1177/002224299405800201 · Cited by 6,741
An updated paradigm for scale development incorporating unidimensionality and its assessment
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Cited by
Relationship quality as a predictor of B2B customer loyalty
Rauyruen, P., & Miller, K. E. (2007) · Journal of Business Research · doi:10.1016/j.jbusres.2005.11.006 · Cited by 1,123
The impact of internal integration and relationship commitment on external integration
Zhao, X., Huo, B., Selen, W., & Yeung, J. H. Y. (2011) · Journal of Operations Management · doi:10.1016/j.jom.2010.04.004 · Cited by 813
Measuring trust in organisational research: Review and recommendations
McEvily, B., & Tortoriello, M. (2011) · Journal of Trust Research · doi:10.1080/21515581.2011.552424 · Cited by 477
Enhancing alliance performance: The effects of contractual-based versus relational-based governance
Lee, Y., & Cavusgil, S. T. (2006) · Journal of Business Research · doi:10.1016/j.jbusres.2006.03.003 · Cited by 396
Zhang, C., Cavusgil, S. T., & Roath, A. S. (2003) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8400051 · Cited by 361
Metadata
- Authors
- Hewett, K., & Bearden, W. O.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2001-10
- Volume
- 65
- Issue
- 4
- Pages
- 51-66
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2118341897
- Cited by
- 423
- References
- 10
- FWCI
- 30.69
- Type
- journal article
- Language
- en
- Open access
- closed
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- Hewett, K., & Bearden, W. O. (2001). Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations. Journal of Marketing. https://doi.org/10.1509/jmkg.65.4.51.18380
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
