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Cited by 452

The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.

Beyond Adoption: Development and Application of a Use-Diffusion Model

Shih, Chuan-Fong, Venkatesh, Alladi·2004·Journal of Marketing

Abstract

The study tests a use-diffusion model in the context of home technology use. The authors combine two constructs, variety and rate of use, to yield four user segments. The results show that user segments vary on the basis of social context and technological makeup of the household as well as personal factors and external influences. Furthermore, user segments differ with regard to users’ satisfaction with technology and interest in acquiring future technologies.

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Crossref · 10.1509/jmkg.68.1.59.24029

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Metadata

Authors
Shih, C.-F., & Venkatesh, A.
Venue
Journal of Marketing
Published
2004-01
Volume
68
Issue
1
Pages
59-72
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
OpenAlex
W2112365965
Cited by
452
References
4
FWCI
13.03
Type
journal article
Language
en
Open access
closed

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This page
CoChat. (2026). Citation check: Beyond Adoption: Development and Application of a Use-Diffusion Model. https://app.cochat.ai/papers/10.1509/jmkg.68.1.59.24029
The paper
Shih, C.-F., & Venkatesh, A. (2004). Beyond Adoption: Development and Application of a Use-Diffusion Model. Journal of Marketing. https://doi.org/10.1509/jmkg.68.1.59.24029

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.